John Rossman helped transform Amazon.com’s business. After the dotcom bubble burst, Amazon delved into a new business line that allowed third parties to do business off of Amazon’s platform, and make use of Amazon’s many competencies. In this Episode, John describes his role developing the Amazon 3rd party marketplace and gives us his perspective on what makes Amazon successful. John’s book about Amazon is called The Amazon Way: 14 Leadership Lessons Behind the World’s Most Disruptive Company. If you want to understand Amazon on a deeper level, I highly encourage you to check it out.

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