From the podcast that explores the hidden side of everything, hear authors like you’ve never heard them before. Stephen Dubner and a stable of Freakonomics friends talk with the writers of mind-bending books, and we hear the best excerpts as well. You’ll learn about skill versus chance, the American discomfort with death, the secret life of dogs, and much more.
14. Why Do Most Ideas Fail to Scale?
In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”