Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business.

Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, have more than a billion views and counting...

This week on How I Built This Lab, Lily recalls her path to becoming one of the best-known domino artists in the world. Plus, more on Lily’s recent expansion beyond digital creation — launching her own line of dominoes and starting her own agency to take on large-scale domino projects. Also, Lily explains why she will prioritize her craft over business objectives as she looks to the future. 

This episode was produced by Sam Paulson and edited by John Isabella, with music by Sam Paulson and Ramtin Arablouei. Our audio engineer was Neal Rauch.

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