Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
BONUS: Brand Building Live at Cannes Lions
What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.
Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer.
Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.
This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.
This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry.
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