Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

Stonyfield Yogurt: Gary Hirshberg

August 19, 2019 1:01:00 58.43 MB Downloads: 0
In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she created her own blend called SIA Scotch.