Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
Advice Line with Seth Berkowitz of Insomnia Cookies
Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from Houston wonders whether to market her collegiate purses and accessories l to students or their gift-giving family members.
Plus, Seth lays out his ambitions to quadruple Insomnia’s locations and become a global chain — without turning to franchising.
Thank you to the founders of Kohindo, Sauna Societé, and Desden for being a part of our show.
Be sure to listen to Insomnia Cookies’ founding story as told by Seth on the show in 2024.
This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang.
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