Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

Bonus Episode! The Limits with Jay Williams: Maverick Carter

February 24, 2022 0:37:29 35.99 MB Downloads: 0
This week, we thought we'd bring you a little bonus from another show from NPR, The Limits with Jay Williams.

Years before they built the SpringHill Company—an entertainment and development brand recently valued at $725 million—Maverick Carter and LeBron James were just two kids from Akron, Ohio who loved playing basketball. Over the past two decades, their friendship and ambitions have grown stronger as they have defied assumptions of what athlete-driven business ventures can be. In this episode of The Limits, Carter—the CEO of SpringHillsat down with Jay Williams to share how he and James succeeded on their own terms, why LeBron's mother initially doubted their vision, and what Carter really thought about LeBron's decision to return to Cleveland.