Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
Tate's Bake Shop: Kathleen King
December 16, 2019
1:02:22
59.75 MB
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Kathleen King was 11 years old when she started baking cookies to sell at her family's farm stand on Long Island. After college, she opened a small bake shop, and eventually started selling her cookies to gourmet grocery stores in Manhattan. But after twenty years of running a small business, she wanted more time for herself. She brought in two partners to grow sales, but the partnership was a disaster – and after bitter lawsuits, Kathleen was forced to start over from scratch. 18 years later, Tate's Bake Shop – the second cookie brand that she built out of the crumbs of the first – sold for $500 million. PLUS in our post-script "How You Built That," Thomas Althaus made his wife a bracelet and earrings out of a tin can for their tenth wedding anniversary. What began as a lighthearted gift became Canned Goods—a recycled jewelry company that donates one can of food to charity for each piece sold.