Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday morning at 9AM EST on Spotify and YouTube.com/ColinandSamir.
Creating Authentic Content on YouTube as a Company: Caleb and Niles from Moment Lenses
On Today's episode of The Colin and Samir Podcast we talk to Caleb and Niles from Moment lenses about how they built a successful YouTube channel for the Moment Brand. Moment is a company that creates lenses and accessories for mobile photography and filmmaking - their goal is to encourage and empower the creative in everyone.
When you watch Caleb and Niles on the Moment YouTube channel, you would assume that they are the founders of the company - and that’s because of their authentic excitement for the product and their true connection to their community. The moment YouTube Channel is an amazing example of how a company can successfully use youtube to develop a connection and communicate directly with their audience. If you are interested in utilizing youtube to market a product or company, this podcast is for you.
Check out Caleb and Niles on Instagram
Caleb Babcock: www.instagram.com/cameracaleb
Niles Grey: www.instagram.com/nilesgrey