Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday morning at 9AM EST on Spotify and YouTube.com/ColinandSamir.
Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers
Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline.
In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back talent.
Jordan takes us inside how the channel started as a photography vlog, why it exploded once Salish became the focus, and how they built one of the most durable family franchises on YouTube. We also talk about the mechanics: long-form retention, audience trust, why showing up every week still matters, and why YouTube remains the foundation, even after signing a Netflix deal.
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