Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
531- De Fiets Is Niets
Today the Netherlands has a reputation as a kind of bicycling paradise. Dutch people own more bicycles per capita than any other place in the world. The country has more than 20,000 miles of dedicated cycling paths. International policymakers make pilgrimages to the Netherlands to learn how to create good bike infrastructure.
But none of that was inevitable. It wasn't something that magically emerged from Dutch culture.
In fact, in the 1960s and 70s, it looked like the Netherlands would follow the same path as the United States. The Dutch had fallen in love with cars and they were rebuilding their cities to make room for them. It was only because of a multi-decade pro-cycling movement that cars didn't take over the country entirely.