Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
567- The Double Kick
Watch a skate video today, and you'll notice how similarly shaped the boards are. It’s called the “popsicle” design, because the deck is narrow in the middle and rounded off at both ends, like a popsicle stick. This may seem stupid simple, but that basic, clean popsicle shape is actually the product of a lot of experimentation and iteration. In 1989, one particular board would cement skateboard design as we know it. But to understand it, we have to go back over a decade to the mid-70s, as more and more money poured into the growing sport.