Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
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When you’re watching the opening credits to a movie, it’s not just a list of names. What you’re actually seeing is intense negotiations by Hollywood stars and their agents playing out in text form. Title designers have to create something that’s entertaining to watch, while also presenting the names of all the creative people in a very particular order. It’s like a game of Tetris, to make sure everybody gets their due.
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