What is it like to shadow Elon Musk for two years? To sit courtside as he builds a rocket? Or tears apart an engineer? Or couch surfs at the homes of billionaires? And how on earth do you make sense of it all? Walter Isaacson is the biographer of giants: DaVinci, Franklin, Doudna, Jobs...and now Musk, former enfante terrible, rocket launcher, electric car innovator, and Twitter—er, X—disruptor, to put it gently. In this four part series, author Evan Ratliff (Mastermind, Longform Podcast) sits down with Isaacson to draw out the behind-the-scenes stories of this epic biography, and what the writer has learned as an outsider inside Silicon Valley.
ON BENJAMIN FRANKLIN Episode 3: Industry
Few people remember that Benjamin Franklin was America’s wealthiest self-made man. After being denied a formal education and then indentured to his own brother, he launched America's first media empire. But while Franklin could be a ruthless businessman, he was out for more than himself—he knew his success was predicated on a strong middle class, a new, American idea. So he started civic ventures like fire departments, street sweepers, and public libraries. But it wasn't until he became a postmaster that he realized why the colonies needed to band together as a nation.
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