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Reducing the Stress of Vacation Homes with Aaron Green
Nuggets:
- The “game” Aaron plays around customer service that’s won Easy Song Licensing many customers for life and made them a ton of money.
- The culture of small towns and how to launch a marketing campaign in one.
Action Steps:
- Perform market research around how big the problem is and how much people would pay.
- Contact existing home maintenance providers (plumbers, lawn care, HVAC, etc…) and pitch them on joining Cabin Sit.
- Brainstorm list of services a vacation property manager could provide.
- Recruit the “Navy Seals” of property management in your area (people who’ve grown up around cabins and can handle most issues).
- Create Craigslist offer posts to test market demand and find potential employees.
- Canvas cabin owners and ask them how much they’ve spent on maintaining their cabin the last 12 months, and what services they would want from a vacation property manager.
- Sign up for a dog sitting app and begin offering additional services to homeowners.
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
Starter Story Interview of Aaron Green
TrustedHousesitters
Rover ($20 Off Referral Link)
easysonglicensing.com
aaron@easysonglicensing.com
Aaron Green is a Vice President and Co-Founder of easysonglicensing.com. They’re a 3rd-party music licensing agent specializing in music clearance for any type of permission and any type of use. They’re a bootstrapped company that started in 2005 around Aaron’s dining room table in Robbinsdale, MN. Easy Song Licensing now has a user base of 60,000 clients and growing. In 2018, they grossed $2.5 million and have increased by 30% so far in 2019.