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Reinventing a Boring Healthcare Product with Zee Schwab
In this episode Zee presents us with his visions of an online custom orthotics provider and a niche on which to focus the marketing.
A kit is sent to your home that allows you to create a custom foot mold. Ship it back and orthotics arrive in just days. Compared with the lengthy back and forth to doctors offices that is currently the norm, it's a huge time and energy saver. Zee presents his idea and demonstrates the way he thinks about starting new businesses from a logistical standpoint.
The takeaway: A great business project grows out of your will to make it successful, and it's a huge plus if that will grows out of a meaningful connection to solving the problem the business addresses. So, if you've got foot pain yourself, or better yet, you have a "foot fetish," this is the project for you.
There's a bit of competition brewing in this niche but Zee has a plan to deal with that. Namely, niche further (the current solutions target an elderly market, so focus on a younger demographic) and serve an audience that needs to emotionally reconcile with the problem so as to address it early. Strategy: make orthotics cooler. Help people developing flat feet to face it, own it, be okay with it, and therefore be willing to take care of it.
Nuggets:
- Find out how Zee lets the fear-based marketing of competitors drive traffic to his more caring and understanding style of customer engagement.
- Learn that often reaching out to someone with a blue check on Twitter (verified account of public interest) actually gets you somewhere.
- Discover Zee's unique approach to tracking customer satisfaction.
Action Steps:
- Visit a foot doctor to better understand the process.
- Research competitor products (online and traditional).
- Research the margins, costs, financial details.
- Understand the market enough to select a great niche within it.
- Implement a simple, fun (we give some ideas) marketing strategy to get people engaged and interested.
- Reach out to a podiatrist and develop a relationship.
- Reach out to an influencer and develop a relationship.
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Resources:
https://sayarcare.com/
https://www.facebook.com/sayarcare/
https://twitter.com/sayarcare
https://www.instagram.com/sayarcare/
Zee Schwab, scientist explorer, is the founder of Sayar Care. Sayar Care creates effective natural health remedies that are clinically tested, but as natural products can reach the market far more rapidly than typical synthetic pharmaceuticals that require extensive review for potential safety risks. The first product of Sayar Care was Retain, an all natural patent-pending formula that stops hair loss. It contains ingredients proven to work as well as pharmaceuticals but without any potential side effects.