Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.
Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta
Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.
What we covered in this episode:
- Taking a big 15 year bet on your business
- Going into an established, durable market
- Why not raise for the company?
- Single focus vs portfolio of small bets
- Why Outseta focused on brand building and not SEO
- Marketing trade-offs
- Why freemium doesn’t work for everyone
- Building a flat, self-managed organisation
Recommendations
- Book: Reinventing Organistations; Life Profitability
- Podcast: Tim Ferris Show
- Indie Hacker: Anthony Castrio
Follow Geoff
Follow Me
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- Personal Website
- Buy A Wallet
- 2 Hour Podcast Course
- PodPanda (hire me to edit your podcast)
Sponsor - Figura
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Head to figura.digital to try it out.