Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.

How to build a newsletter business - Louis Nicholls, SparkLoop

November 15, 2022 0:16:32 15.89 MB Downloads: 0

Louis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.What we covered in this episode: How Sparkloop Started How Louis met his cofounder Manuel Going Niche vs Broad Pursuing a growing market What is your unique competitive advantage? Avoiding shiny object syndrome Speaking to your customers How does a newsletter referral program work? Can you start a referral program from the beginning? What’s the value of a newsletter subscriber?Sparkloop calculator Sparkloop growth from day 1 How big is Sparkloop? How to start and grow a newsletter Louis’ favourite newsletters Lenny’s Newsletter Morning Brew Why We Buy Recommendations Book: Wuthering Heights Podcast: Default Alive Indie Hacker: Josh Ho Follow Me Twitter Indie Bites Twitter Indie Bites YouTube Join the membership Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) This Indie Life Podcast Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools

Near death VC experience to $25k p/m bootstrapped - Kyle Gawley, Gravity

November 08, 2022 0:16:20 15.7 MB Downloads: 0

Kyle Gawley is the founder of Gravity, which he’s bootstrapped to over $25k p/m. In 2012, he scaled a vc-backed company, called Get Invited, to $5m in sales, before a near-death experience made him rethink how he lived his life. Now, Kyle is travelling the world building his bootstrapped SaaS. Let’s find out how he did it.Join the Indie Bites membership 👈What we covered in this episode Starting out on the VC path What Kyle loved about working in VC Having a near death experienceListen to Kyle on Indie Hackers How he changed his life after Deciding to become a digital nomad Starting Gravity to solve his own problem What Gravity is for non-technical folks Pricing, should you go cheap or upstream? Using Twitter and SEO for customer acquisition Kyle’s thoughts on single focus vs small bets Kyle’s new AI project Recommendations Book: Zero to Sold by Arvid Kahl Podcast: Indie Bites (how meta) Indie Hacker: Pieter Levels Follow Kyle Twitter Personal site Follow Me Twitter Indie Bites Twitter Indie Bites YouTube Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Bootstrapping to $3.5m ARR from YouTuber to Founder - Sam King, Flick

November 02, 2022 0:14:39 14.08 MB Downloads: 0

Sam King is the founder of Flick, a tool for managing and growing your social media, doing over $3.5m ARR fully bootstrapped. Sam has taken a unique path into bootstrapping, first being a YouTuber, then running an agency before flipping it into a SaaS with Flick. There is an hour long extended version of this show available on the Indie Bites membership, head to indiebites.com/membership to sub.What we covered in this episode: Starting out as a YouTuber Pivoting from YouTuber to starting an agency Pivoting the agency to start a SaaS Marketing Sam used to grow Flick Affiliate marketing Building an MVP Hiring challenges Recommendations Book: Shoe Dog Podcast: Diary of a CEO Indie Hacker: Baretto FollowSam on TwitterFollow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - FiguraOften great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".Head to figura.digital to try it out.

A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

October 26, 2022 0:16:6 15.48 MB Downloads: 0

Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.What we covered in this episode: Michele’s podcast tour Building in public Why context is important for Twitter debates The real reason Michele wrote her book Starting with a newsletter How to do customer research How to understand your customers Changing their podcast support model Mental health as a founder Being a founder with ADHD Recommendations Book: The Little Book that Builds Wealth; Charlie Wilson’s War Podcast: The Indicator Indie Hacker: Marie Ng Follow Michele Twitter Personal site Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Bootstrapping, AppSumo deals and productivity tools - Macgill Davis / Will Goto, Rize.io

October 04, 2022 0:16:27 15.81 MB Downloads: 0

Macgill Davis and Will Goto are the founders of Rize, a time-tracking platform that helps you increase your productivity, started in August 2020. Will and Macgill met at a company called Peer, which then got acquired by Twitter, they then left Twitter and founded a company called Humble Dot, which they raised for but unfortunately had to shut down.What we covered in this episode: Working on a side project while at Twitter Raising funding then leaving their jobs Co-founders with the same technical background A different approach to finding a co-founder Shutting down a business when it’s not doing well Searching for a new idea and solving your own problem Creating a landing page and running some ads Picking a market to focus on Time tracking for productivity Getting traction through AppSumo Cash up front with lifetime deals Raising vs bootstrapping How to be more productive Recommendations Book: Deep Work by Cal Newport, Atomic Habits by James Clear Podcast: The Rest is History/Revolutions, Masters of Scale Indie Hacker: Tony Dinh, Arvid Kahl Follow Macgill on Twitter Will on Twitter Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - FiguraOften great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".Head to figura.digital to try it out.

Building a community of generalists on a remote island - Milly Tamati, Generalist World

September 27, 2022 0:16:23 15.75 MB Downloads: 0

Milly Tamati is not your usual founder. She lives on an remote island off Scotland with a population of just 170 people, previously co-owned a hostel in Thailand, co-founded a wine-tour in Australia and founded an illustration-agency in the UK. Now she’s working on a community called generalist.world, where’s she’s helping generalists like us indie hackers, find like minded individuals and jobs that fit us well.What we covered in this episode: Living on a remote island with 170 people Remote life vs city life Being isolated when not in a city Embracing communities Milly’s crazy career journey Getting a customer in 12 hours Testing your product before you launch Why generalists aren’t valued in the world Growing to 850 community members in a few months How to cultivate community Recommendations Book - Range by David Epstein Podcast - Lennys Podcast Indie Hacker - Molly Retter Follow Milly Twitter LinkedIn Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Bootstrapping Helpkit to $4.5k MRR - Dominik Sobe, Helpkit

September 26, 2022 0:15:5 14.5 MB Downloads: 0

Today I’m joined by Dominik Sobe, the founder of Helpkit, a product he started last year that turns Notion pages into a professional help center, doing $4.5k MRR. In this episode we talk about Dom’s many failed projects, how he finally found something that worked with Helpkit and how he went from wanting to be a management consultant to being an indie hacker.What we covered in this episode: Dom’s previous projects Wanting to become a management consultant Management consultant to indie hacker Making his first internet money Being embarrassed about your first product Overengineering your first product Building an MVP during a hackathon Validation before building a product Side projects as marketing Building in a growing market Investing in SEO Recommendations Book: Start Small, Stay Small by Rob Walling Podcast: Indie Hackers Indie Hacker: Minh-Phuc Tran Follow Dominik Twitter Personal Site Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - FiguraOften great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".Head to figura.digital to try it out.

Solo founder grows reverse job board to $100k a year - Joe Masilotti, RailsDevs

September 13, 2022 0:16:18 2.99 MB ( 12.67 MB less) Downloads: 0

Joe Masilotti is the founder of RailsDevs a reverse job board for Ruby on Rails developers, which is over $4k MRR and on for $100k revenue. Joe also runs the monthly Hotwire Dev newsletter, which has over 2,000 subs. And then late last year, Joe sold his side-project Mugshot Bot, which he took from idea to sale in just 14 months.What we covered on this episode: How and why Joe sold Mugshot Bot at $200 MRR When to stop working on projects How RailsDevs started with a spreadsheet Solving a problem with a simple solution Why a reverse jobs board works A unique approach to a marketplace business Growing RailsDevs (from both sides) Being an embedded entrepreneur Why RailsDevs has a hiring fee and subscription Dealing with high churn Growing a newsletter to 2,300 subs Recommendations Book: Obviously Awesome by April Dunford Podcast: The Business of Authority Indie Hacker: Colleen Schnettler Follow Joe Twitter Read his blog Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta

September 06, 2022 0:16:22 15.73 MB Downloads: 0

Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.What we covered in this episode: Taking a big 15 year bet on your business Going into an established, durable market Why not raise for the company? Single focus vs portfolio of small bets Why Outseta focused on brand building and not SEO Marketing trade-offs Why freemium doesn’t work for everyone Building a flat, self-managed organisation Recommendations Book: Reinventing Organistations; Life Profitability Podcast: Tim Ferris Show Indie Hacker: Anthony Castrio Follow Geoff Twitter Read the Outseta Blog Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - FiguraOften great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".Head to figura.digital to try it out.

Ending the VC dream and pivoting to an indie company - David Kofoed Wind, Eduflow

August 30, 2022 0:15:19 14.73 MB Downloads: 0

David Kofoed Wind is the co-founder and CEO of Eduflow an education platform started in 2015 as Peergrade, which was a peer to peer feedback tool. David is the definition of technical, having studied for a degree in applied math and computer science, then a Ph.D in machine learning. This is where the idea for Peergrade was born, as he started teach a course in data science and solved his own problem.👉 Extended version of this episode.What we covered in this episode: How Peergrade started in 2015 Scratching your own itch Selling to universities Using your "unfair advantages" Why David took a Ph.D What it's like building a product with a Ph.D Having a terrible product Going for and ending the VC dream Pivoting Peergrade to Eduflow Why David resonates with Indie Hackers Recommendations Book: Rework by Basecamp Podcast: Out of Beta Indie Hacker: Jon Yongfook Follow DavidTwitterFollow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

How to build in public - Kevon Cheung, Public Lab

August 22, 2022 0:16:1 15.41 MB Downloads: 0

If you’re wanting to learn about building in public, Kevon Cheung is your guy. After not getting the fulfilment he desired from the VC funded startup dream, Kevon struck out on his own in 2020 to become an indie hacker. Since then he’s launched the Build in Public Mastery course, started a newsletter called Public Lab, wrote the Definitive Guide to Building in Public and then to top this all off, wrote a book called Find Joy in Chaos. What we covered in this episode: Building credibility Taking a 6 month bet Starting from scratch to learn a trend Choosing to build in public Anyone can learn any topic Is building in public just sharing MRR numbers? What is building in public? False positives of building an audience Building a creator business How to differentiate course content to blog content Info products vs SaaS Recommendations: Book: Life Is What You Make It by Peter Buffet, $100m Offers by Alex Hormozi Podcast: Socialette, The Bootstrapped Founder Indie Hacker: Monica Lent, Jay Clouse, Marie Ng Follow Kevon Twitter Personal website Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

How to build a brand for your indie product - Marie Ng, Llama Life

August 08, 2022 0:15:6 14.53 MB Downloads: 0

Marie Ng is the founder of Llama Life, a to-do-list app that helps you focus. As someone who struggles with focus myself, Marie’s app looked to be the perfect thing. Having taught herself how to code 2 years ago, after a career in branding, Marie did what everyone does when they learn to code, build a to do list app. But with her branding background and new quirky angle on a productivity app, she’s made it work. From a solo indie project to now raising a $690k pre-seed round, Marie is making her entrepreneurial dream happen.👉 Extended version of this episode.What we discussed in this episode: How Marie got into branding What is branding? Why indie hackers should consider their “brand” How to create a brand Building a product to help with ADHD Building to solve your own problem How to work with ADHD Llama Life’s brand impact Why Marie raised funding Recommendations Book: Honest Guide to Indie Making by Kyleigh Smith Podcast: The Best One Yet Indie Hacker: Carl Poppa Follow MarieTwitterFollow Me👉 Listen to my new podcast, No More Mondays. Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Why you need a single focus (and ditch your portfolio of projects) - Chris Frantz, Loops

May 28, 2022 0:15:56 15.33 MB Downloads: 0

Chris Frantz is the co-founder of Loops, YC backed email tool for startups. Chris is one of those people who just knows how to run a SaaS business, having founded and sold Snazzy AI, acquired by Unbounce last year. Chris has been living rent free in my brain after a conversation we had a few weeks ago about my multiple projects. A lot of you are going to have multiple projects too, and wondering why you’re not getting anywhere with them. In this episode, Chris is going to explain why.What we cover in this episode Some of Chris previous bootstrapped projectsPH profile How Chris started and sold Snazzy.aiSelling article Tackling email with Loops.so Making the chef’s knife of email Why you should have a single focus Why having a portfolio of small bets doesn’t work Doing the hard things Having hobby projects vs a business Recommendations Book: Atomic Habits Podcast: The Vergecast Indie Hacker: Sahil Bloom Follow Chris Twitter Personal site Follow Me👉 Listen to my new podcast, No More Mondays. Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.

Growing Dependabot to $14k MRR before selling to Github - Grey Baker, Dependabot

May 13, 2022 0:16:15 15.64 MB Downloads: 0

Grey Baker is the co-founder of Dependabot, which is a bot that makes it easy for developers to keep the third party dependencies up to date, which grew to $14k MRR before being acquired by Github in 2019. Grey’s story is a long an interesting one, so there is an extended version of this podcast available on the indie feast membership. But the best bits are here about he started out at McKinsey, before being a pivotal early employee at London FinTech GoCardless, to then cycling around the world and then coming back to accidentally launch Dependabot.👉 Extended version available on the Indie Feast membership here.What we covered in this episode Landing a gig at consulting firm, McKinsey Learning how to code in 6 months Joining VC-backed GoCardless as employee 6 Growing GoCardless to 100 employees Why Grey left after 4.5 years Cycling around the world Eating a petrol-ey snickers bar Starting Dependabot as a side project A failed launch Doing things that don't scale The growth inflection point - GitHub marketplace Advice for bootstrappers Recommendations Book: The Design of Everyday Things Podcast: N/A Indie Hacker: Pete Hamilton Follow GreyTwitterFollow Me👉 Listen to my new podcast, No More Mondays. Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Tiiny HostTiiny Host is the simplest way to host and share your web project online. It's loved by thousands of freelancers, agencies & developers across the world to quickly upload demos, landing pages or websites. Just drag & drop your web files or even a PDF to share it with the world in seconds. 👉 Try it here

r/SaaS moderator making $6k MRR with his own SaaS - CH Daniel, Simple.ink

May 07, 2022 0:14:42 14.15 MB Downloads: 0

Ch Daniel is the co-founder of Legit Check, an app that authenticates luxury items, that grew to $6k MRR in just a few weeks. He’s also building simple.ink, which is a simple way to make a website from Notion, it got #1 product of the day and got 1,300 users in the first month. He’s also got his finger in many SaaS pies, running the r/SaaS subreddit where he arranges AMAs and facilitates discussions with some of the biggest SaaS founders out there. As for podcasting, Daniel’s dipped in there too, with his show The Usual SaaSpects an extension of his brand. Most recently, Dan acquired Emojics.comWhat we covered in this episode: Making $200k with an authenticator business How does one fall into authenticating luxury items? How Legit Check became legit Turning a one-time purchase business to a subscription Taking over the r/SaaS community on Reddit Favourite AMA with Sabba and Tim from VEED The real reason he started his podcast, The Usual SaaSpectsJames interview on The Usual SaaSpects Does the world need another Notion web builder? Pre-launching to build a list of 5,000 Acuiring Emojics.com Should more indie hackers acquire businesses? Recommendations Book: Power of Now Podcast: Prof G Show, Succession Pod Indie Hacker: CH David Follow Daniel Twitter Personal site Follow Me👉 Listen to my new podcast, No More Mondays. Twitter Indie Bites Twitter Personal Website Buy A Wallet 2 Hour Podcast Course PodPanda (hire me to edit your podcast) Sponsor - Tiiny HostTiiny Host is the simplest way to host and share your web project online. It's loved by thousands of freelancers, agencies & developers across the world to quickly upload demos, landing pages or websites. Just drag & drop your web files or even a PDF to share it with the world in seconds. 👉 Try it here