Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.
A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy
Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.
What we covered in this episode:
- Michele’s podcast tour
- Building in public
- Why context is important for Twitter debates
- The real reason Michele wrote her book
- Starting with a newsletter
- How to do customer research
- How to understand your customers
- Changing their podcast support model
- Mental health as a founder
- Being a founder with ADHD
Recommendations
- Book: The Little Book that Builds Wealth; Charlie Wilson’s War
- Podcast: The Indicator
- Indie Hacker: Marie Ng
Follow Michele
Follow Me
- Indie Bites Twitter
- Personal Website
- Buy A Wallet
- 2 Hour Podcast Course
- PodPanda (hire me to edit your podcast)
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