Indie Bites
Indie Bites
#indiehackers #bootstrapping #business #entrepreneurship #business #marketing

Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.

$2.5m ARR bootstrapped from first time founder - Dan Fayle, Chekkit

March 03, 2023 0:16:05 15.49 MB Downloads: 0

Today I’m joined by Dan Fayle, who is the co-founder of Checkkit, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This is his first company and he quit his job to go all-in with 3 co-founders, he got his early customers through, and I’m not kidding, door to door sales and finally he’s not changed the price of the product since it’s launch 6 years ago.

What we covered in this episode:

  • Dan’s background
  • Why he went all-in on Chekkit from the beginning
  • How he got his early customers from door to door sales
  • How to make cold email work at scale
  • Biggest growth channels
  • How an early pivot lead to more growth
  • Why they stuck to their $99 p/m price for years
  • What’s next for the business

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Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

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