Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.
Leaving a $500k job to build a portfolio of small bets - Daniel Vassallo
In 2019 Daniel Vassallo left his $500k salaried job at Amazon to go indie. In the 2 years since he left Daniel has placed many small bets, something he's become known for. In particular Daniel has seen success from his Info Products and building his audience on Twitter, which has grown from 0 to 91k. He wrote a short book on the good parts of AWS, which has made $126,000, then following the Twitter growth, wrote a book called Everyone Can Build a Twitter Audience, which has made $244,000. He shares all of his revenue reports in his Profit and Loss community, which in itself has made over $30k in the past year. In total, and in just over 2 years, Daniel has made $570k in revenue and $306k in profit since leaving his job at Amazon. But he's gained something he didn't have while working for someone else, freedom.
➡️ Get the uncut, 80 minute recording with Daniel on the Indie Feast membership here.
What we covered in this episode:
- Leaving a $500k job at Amazon to go Indie
- The trap of judging your life based on financial value
- Why the initial focusing on one product didn't work out for Daniel
- Where the small bets mindset originated
- How to deal with context switching with small bets
- Dealing with an uncertain income
- Why info products work well for a small bets strategy
- How book publishers work and how we can apply their methods
- The importance of the "small" in small bets
- How you can build a twitter audience like Daniel
- Why Daniel started making wooden cutting boards
- How he made $2,600 from one tweet
Recommendations
- Book: Anti Fragile by Nassim Taleb
- Podcast: Indie Hackers
- Indie Hacker: Peter Askew
More on Daniel
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