Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.
Bootstrapping a SaaS to millions in revenue - Ben Orenstein, Tuple
Ben Orenstein is the founder of Tuple, a tool for remote pair programmers that has been steadily growing for the past few years. Now, Ben runs Tuple with a small team and is delving into what happens when your SaaS starts to hit scale. You might have also heard Ben's voice on the Art of Product podcast, which he co-hosts with Derrick Reimer, founder of SavvyCal, talking about the behind the scenes of running their respective SaaS companies.
What we covered in this episode:
- Why Tuple is the most successful product he’s made
- How Ben’s approach to enterprise sales has changed
- How much revenue comes from enterprise sales
- How the enterprise product is differentiated
- How indie hackers can sell to bigger companies
- Where Tuple gets it’s customers from
- What does Ben’s day-to-day look like?
- Has he just built himself a job?
- The benefits of making a podcast
- Some of Ben’s favourite previous products
Recommendations
- Book: The Mom Test
- Podcast: Bootstrapped Web
- Indie Hacker: Adam Wathan
Follow Ben
Follow Me
Sponsor - Fathom Analytics
For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. I've spent countless hours in Google Analytics dashboards trying to figure even out the most basic metrics.
This is exactly why I signed up for Fathom as soon as I heard Paul Jarvis and Jack Ellis were building it.
Fathom is simple website analytics that doesn't suck. It's easy to use and respectful of privacy laws, with no cookies following your users around the web. They're also a bootstrapped, sustainable business so I love supporting them. Yes, it might feel strange paying for analytics at first, but once you realise the real cost of free Google Analytics and realising how easy to use Fathom is, you won't go back. You can install the lightweight code on as many websites as you want and quickly see the performance of all your sites.
Link → https://usefathom.com/bites