Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.
Why your product needs marketing - Dagobert Renouf, Logology
Dagobert Renouf is the founder of Logoloy, a logo and brand design service that he started with his wife, doing around $3k in monthly revenue. This is an awesome story. Dago started building Logoloy in September 2018, then completely failed the launch after building for almost 2 years. It wasn't until May 21 that Dago realised he actually needed to find a marketing channel that worked for him -which was Twitter. Dago went for 15 years chasing money, but then realised that wasn’t the course to happiness. So after a turbulent few years, he’s now in a place of fulfilment, with plenty of the journey to go.
What we covered in this episode:
- Making his first internet money in high school
- Getting a cease and desist at 15 years old
- The dangers of being focused on money
- Finding the idea for Logology
- Taking 1.5 years to launch his startup
- Having a failed launch after 1.5 years of building
- Marketing when you don’t want to do marketing
- Discovering a distribution channel that works - Twitter
- Growing to $3k per month
Recommendations
- Book: Zero to One by Peter Thiel
- Podcast: Wannabe Entreprenuer
- Indie Hacker: Tony Dihn
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👉 Listen to my new podcast, No More Mondays.
Sponsor - Ahrefs
Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.
If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.
To try out Ahrefs Webmaster Tools, head to ahrefs.com/awt.