Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income.

Why your product needs marketing - Dagobert Renouf, Logology

April 08, 2022 0:15:35 15.0 MB Downloads: 0

Dagobert Renouf is the founder of Logoloy, a logo and brand design service that he started with his wife, doing around $3k in monthly revenue. This is an awesome story. Dago started building Logoloy in September 2018, then completely failed the launch after building for almost 2 years. It wasn't until May 21 that Dago realised he actually needed to find a marketing channel that worked for him -which was Twitter. Dago went for 15 years chasing money, but then realised that wasn’t the course to happiness. So after a turbulent few years, he’s now in a place of fulfilment, with plenty of the journey to go.

👉 Extended episode here.

What we covered in this episode:

  • Making his first internet money in high school
  • Getting a cease and desist at 15 years old
  • The dangers of being focused on money
  • Finding the idea for Logology
  • Taking 1.5 years to launch his startup
  • Having a failed launch after 1.5 years of building
  • Marketing when you don’t want to do marketing
  • Discovering a distribution channel that works - Twitter
  • Growing to $3k per month

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