Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics. That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock. Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out. The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.
S1 EP10: Building Superfans Through Brand Affinity
How do you create superfans? By building a ladder. Find out how, with a deep dive into Alex Garcia’s brand playbook.
Not many marketers make the distinction between brand awareness and brand affinity. But when you do, you’re one step closer to creating the kind of customer who becomes a brand evangelist.
Alex takes a deep dive into why brands should build a media arm, where social media and email fit on the ladder, and the importance of becoming part of someone’s routine.
You’ll also hear why podcast builds peak affinity when people make time to listen to you, and how to create binge-worthy content.
All the action, no noise with this download of Alex’s brand building masterclass, and all inside 30 minutes.
And if you’re looking to grow your startup, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at Yotpo.com
Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx