Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics. That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock. Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out. The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.
S1 EP12: How to Grow Subscribers Through SMS Marketing
New to some, SMS Marketing is the tool you need to attract loyal customers. Gabe Goldstein is crushing it at Yotpo, learn his secrets and get started with 3 SMS playbooks. Alex dives into a tear down of the SMS playbook with Gabe, discussing why it’s tonally different to email and socials, why culture is important when creating your messaging, and why SMS has an insane open rate. You’ll also hear Gabe’s thoughts on using QR codes, how to reduce churn, and the importance of experimenting with frequency. All the action, no noise, and all inside 30 minutes. And if you’re looking to fuel your growth, you need a great marketing team on your side. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Gabe: LinkedIn: https://www.linkedin.com/in/gabe-goldstein-4b6b53bb (linkedin.com/in/gabe-goldstein-4b6b53bb) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
S1 EP11: How to Double Conversion Rates With a Killer Landing Page
This is the show with the secret sauce for building a landing page that converts like a cheat code. Drive sales with Alex’s exclusive formulas. Too many websites attract the customers but fail to make the all-important conversions. But with the right headlines and content, you can double your sales, without doubling your visitors. In this 30-minute, highly actionable deep dive, Alex reveals all his landing page techniques. You’ll learn the secret sauce to writing H1 headlines, why you should treat a landing page like a letter, and 5 strategies for writing above the fold. All the action, no noise with Alex’s landing page playbook, and all inside 30 minutes. And if you’re looking to fuel your growth, you need a great marketing team on your side. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
S1 EP10: Building Superfans Through Brand Affinity
How do you create superfans? By building a ladder. Find out how, with a deep dive into Alex Garcia’s brand playbook. Not many marketers make the distinction between brand awareness and brand affinity. But when you do, you’re one step closer to creating the kind of customer who becomes a brand evangelist. Alex takes a deep dive into why brands should build a media arm, where social media and email fit on the ladder, and the importance of becoming part of someone’s routine. You’ll also hear why podcast builds peak affinity when people make time to listen to you, and how to create binge-worthy content. All the action, no noise with this download of Alex’s brand building masterclass, and all inside 30 minutes. And if you’re looking to grow your startup, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
S1 EP9: Andrew Gazdecki And The Benefits of Starting Beef on Twitter | Growth marketing | MicroAcquire
Andrew Gazdecki has been an entrepreneur for as long as he can remember. Building stuff and being wildly successful is his thing and now it can be yours. Right from college Andrew had a gift for spotting gaps in the market. He’s built two hugely successful companies and is ready to share his marketing secrets. His one key insight is that every business has a story. Get to know yours. Alex and Andrew talk through everything startup marketing. You’ll hear why it’s important to build in public, how to start (and leverage) beef on Twitter, and why a media team isn’t essential but will give you the edge. You’ll also hear why Andrew believes marketing should always be fun, why you should prioritize affinity over awareness, and why podcasts are the best way to share your founder story. These 3 highly actionable playbooks will give you the perfect launchpad for your startup marketing and all inside 30 minutes. And if you’re looking to keep your startup growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Andrew: LinkedIn: https://www.linkedin.com/in/agazdecki (linkedin.com/in/agazdecki) Twitter: https://twitter.com/biznessapps (twitter.com/biznessapps) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP8 Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road Beauty
Cody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he’s got 3 playbooks for you. When you’re the son of beauty empire founder Bobbi Brown, you’re already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn’t afraid to jump on trends and experiment. Alex and Cody race through 30-minutes of the most relevant and actionable insights you’ll find anywhere. Hear how Jones Road Beauty is leveraging TikTok, what works (and doesn’t) for business accounts, and how zero party data is the trick you need to raise your conversion rate. You’ll also hear how Cody works Facebook and why creative must always come first. These 3 highly actionable playbooks will transform your view of social media content and all inside 30 minutes. Grab a coffee and a pen. And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Cody: Twitter: https://twitter.com/codyplof (twitter.com/codyplof) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP7: What Noah Kagan Knows About Growth Marketing | AppSumo
He’s the CEO of AppSumo and Founder of OKDork. He’s also a genuinely funny guy. Noah Kagan gives show host Alex a 1:1 in growth marketing. You won’t want to miss this. Hold on to your seat, this interview is done at a pace. When Noah finds something awesome, he just wants to tell the world about it, and that forms the essence of his growth marketing strategy. Is it as simple as that? Noah makes it sound easy but in this 30-minute run through you’ll get some highly practical playbooks on how to grow your followers from 0-1,000, a 7-step marketing strategy AND hear how Noah advises Alex to grow his newsletter subs. Alex and Noah discuss test and invest strategies, why not enough people kill failing ideas, and how content upgrades can make a serious impact on your SEO. These highly actionable playbooks will transform your view of growth marketing and all inside 30 minutes. With plenty of aha moments, you’ll be hitting pause and grabbing a pen. Guaranteed. And if you’re looking to keep growing, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Noah: LinkedIn: https://www.linkedin.com/in/noahkagan (linkedin.com/in/noahkagan) Twitter: https://twitter.com/noahkagan (twitter.com/noahkagan) YouTube https://www.youtube.com/user/crxnamja (youtube.com/user/crxnamja) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP6: How to Break Into TikTok And Grow Your Brand | Growth Marketing | TikTok
Want to break into TikTok? Without the right messaging, your campaigns will get lost in a sea of content. Get it right and the possibilities are mindblowing. Alex is here to show you how. With 1 billion active users, TikTok is a platform of huge opportunities for marketers. Stop wasting time producing content that doesn’t get seen. Learn how to hook your audience and start getting conversions. Alex rides solo in this episode, downloading his hyper focused TikTok playbook, broken down into 3 sections.You’ll learn about structure, how to tap into influencers, and why you should align TikTok content with your landing pages. You’ll also hear Alex’s take on Spark Ads, how TikTok has the highest engagement rate of any social media app, and why it could drive your growth marketing into the stratosphere. These 3 highly actionable playbooks will transform your view of marketing on TikTok, and all inside 30 minutes. Grab a pen, you’ll want to write this down. And if you’re looking to grow your eCommerce distribution, having a team behind you is a great place to start. Yotpo makes it easy, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP5: Ross Simmonds, Founder and CEO of Foundation Marketing | Growth Marketing | Content Creation
When a highly successful serial entrepreneur lasers in on content marketing, he gets results. And Ross Simmonds is ready to share his ‘publish once, promote forever’ playbooks with you. You know you’re meeting someone with A-game status when you discover how Ross paid his college tuition by writing blogs. Content marketer, angel investor and, most proudly of all a dad, Ross is also founder of Foundation Marketing, a company on a mission to create effective content marketing strategies for brands. Alex downloads Ross’ playbooks, diving into the Masterclass case study on how to dominate the SEO market, how to launch content that doesn’t bomb, and how to create a distribution cycle that gets you showing up time and time again. You’ll hear how to create hype, why great content should never gather dust, and why everything you’ve been doing to distribute your content - isn’t enough. These 3 highly actionable playbooks will transform your view of content marketing and distribution and you’ll want to write it all down. One guest, three playbooks and all inside 30 minutes. If you’re looking to grow your eCommerce distribution, like Ross, having a team behind you is a great place to start. Yotpo is making it easy for you, providing data-driven marketing solutions, like Yotpo SMSBump, the top SMS marketing app in the Shopify app store. Learn more at https://www.yotpo.com/ (Yotpo.com) Follow Ross: LInkedIn: https://www.linkedin.com/in/rosssimmonds (linkedin.com/in/rosssimmonds) Twitter: https://twitter.com/TheCoolestCool (twitter.com/TheCoolestCool) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP4: Tim Soulo, CMO of Ahrefs | Growth Marketing | SEO tools
Creating SEO content that performs consistently is a tough gig. I’m drawing back the curtain with 3 super actionable playbooks straight from the CMO of Ahrefs, Tim Soulo. Great content is hard, it takes time and effort, but Ahrefs provides sophisticated tools to make the process easier, refining your craft and boosting your SEO. Alex downloads Tim’s expert knowledge on 3 key elements for creating content that works hard for you: Creation, distribution, and strategy. Tim talks through his five levels test for analyzing content, why they pumped thousands into content creators and thought leaders, and how to create unique content when you’re out of inspiration. These 3 highly actionable playbooks will save you time and get you results. Grab a notebook and get started right away. One guest, three playbooks and all inside 30 minutes. Follow Tim: LInkedIn: https://www.linkedin.com/in/timsoulo (linkedin.com/in/timsoulo) Twitter: https://twitter.com/timsoulo (twitter.com/timsoulo) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP3: Pat Walls, Founder at Starter Story | Lean SEO | Growth Marketing
What do you know about SEO? Forget it. In this 30 minute run through, Pat Walls tears up the SEO playbook and writes 3 new ones. Fast, actionable and highly effective. Get on board. The problem with organic search content is that it takes forever, right? Wrong. With Starter Story founder Pat Walls’ quick fire, experiment-heavy solution, you’ll find winning formulas and repeat them, getting content seen by exactly the right people. Alex and Pat go take a rapid run-through of how Pat creates content that ranks, why you should treat SEO like a startup, and how to run tests effectively. You’ll hear 3 highly actionable playbooks that will save you time, teach you how to dig into analytics, and show you Pat’s 3-step lean SEO process. One guest, three playbooks and all inside 30 minutes. Follow Pat : LInkedIn: https://www.linkedin.com/in/patrickwalls (linkedin.com/in/patrickwalls) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP2: Nik Sharma, CEO of Sharma Brands | TikTok Playbook | Growth Marketing
Nik Sharma knows the power of TikTok and he knows it inside out. He’s here to get you started right away on harnessing its potential. That’s playbook one. Alex and Nik, of Sharma Brands, go through a quick run through of Nik’s two other actionable playbooks with insights you’ll want to implement today, and all within 30 minutes. You’ll hear how to convert visitors to customers with the red-carpet treatment, delivered through highly personalized landing pages and using push-pull marketing techniques. Next, Nik talks through zero data and how to flesh out customer relationships with simple post-sales surveys. You’ll discover how this data can help shape future experiences that keep customers coming back for more. Nik is at the top of his game as a brand advisor, operator and investor offering strategic growth marketing solutions to some of our favorite brands and creators. One guest, three playbooks and all inside 30 minutes. Follow Nik: LInkedIn: https://www.linkedin.com/in/mrniksharma (linkedin.com/in/mrniksharma) Twitter: https://twitter.com/mrsharma (@mrsharma) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content Marketing
Meet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She’s got 3 actionable playbooks you’re going to want to get started on right away. When you know where and what your audience is consuming you can leverage that data to get in front of them. Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience. You’ll hear how to get started on permissionless co-marketing, aligning yourself with other brands and creating opportunities for further collaboration down the line. Amanda also talks you through niche marketing and how to create bespoke content on niche media, using SparkToro. Finally she gets into the weeds of how to use Influence Maps as a way of spotting trends and then adapting your own messaging to influence behavior, alongside the more traditional concept of funnel marketing. One guest, three playbooks and all inside 30 minutes. Follow Amanda: LinkedIn: https://www.linkedin.com/in/amandanat (linkedin.com/in/amandanat) Twitter: https://twitter.com/amandanat (twitter.com/amandanat) Stay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx (https://twitter.com/alexgarcia_atx)
30 Minutes of Growth: Season 1 Trailer
Founders and growth marketers are busy. You want actionable information and you want it fast. When Alex Garcia started Marketing Examined, he wanted to send marketing newsletters that are hyper-focused on tactics. But he realized that became aware that while there are many marketing podcasts out there telling great stories, frustratingly few provide actionable growth marketing tactics. And that’s where 30 Minutes of Growth comes in. On this show, time is a commodity. In 30 minutes or less you’ll get actionable growth marketing playbooks from other leading founders, marketers and operators that you can instantly apply. Here’s how it works. Every episode the clock starts ticking, and you’ll hear how an expert executes their growth marketing, extracting the stuff you need to know. Alex shares his own insights and ends with an actionable summary. That happens not once, not twice, but three times each episode, giving you 3 actionable growth marketing playbooks you can instantly put into practice... before the clock runs out. The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.