My name is Jonathan Stark and I’m on a mission to rid the earth of hourly billing. I hope that Ditching Hourly will help achieve this, one listener at a time 🙂

Sam Browne - Growing Your Audience on LinkedIn

June 25, 2024 0:48:38 46.7 MB Downloads: 0

Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn.

Sam’s Links:

Takeaways

  • Know what you want to be known for on LinkedIn and focus on educational content to build authority.
  • Map out a series of questions to answer in your content and use case studies and testimonials to showcase the value of your work.
  • Engage with comments on your own posts and on other people’s posts to build relationships and expand your network.
  • Frequency of posting is flexible, but consistency is key. Replying to comments on LinkedIn posts is important, especially for thoughtful and insightful comments.
  • Engaging with other creators’ posts can help expand your reach and build relationships.
  • Using carousels and images in posts can increase visibility and engagement.
  • Avoid including links in posts to maximize reach, but consider using them in comments to drive traffic and build relationships.
  • Engaging with comments can lead to valuable insights and growth opportunities.

Sound Bites

  • “Pick the thing that is going to be the most effective for you to monetize.”
  • “Case studies are a great way to show the value of working with you.”
  • “Post with whatever frequency is comfortable for you, ideally no less than once a week.”
  • “I always try and repay people who take the time to comment on my posts.”
  • “You don’t need that many people who are showing up and enjoying your posts every time you post to create real momentum on LinkedIn.”
  • “A post can take on a new life like six hours later, eight, eight, 10 hours later.”

Chapters

  • 00:00 Introduction and Background
  • 07:29 Setting Up Your Profile for Success
  • 24:00 Showcasing the Value of Your Work
  • 28:13 Engaging with Comments and Frequency of Posting
  • 30:34 Engaging with Other Creators’ Posts for Reach and Relationships
  • 36:28 Using Carousels and Images to Increase Visibility
  • 45:29 Maximizing Reach by Avoiding Links in Posts
  • 48:34 Driving Engagement and Building Relationships through Comments



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Do you have questions about how to improve your business?

Things like:

  • Value pricing your work instead of billing for your time?
  • Positioning yourself as the go-to person in your space?
  • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.


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To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!