Ditching Hourly
Ditching Hourly
#business #businessgrowth #positioning #pricing #valuepricing #hourlybilling #freelance #consulting #software #softwaredeveloper #business #business

My name is Jonathan Stark and I’m on a mission to rid the earth of hourly billing. I hope that Ditching Hourly will help achieve this, one listener at a time 🙂

Jessica Lackey - Stop Betting On Tactics

August 19, 2025 0:55:39 9.37 MB ( 44.07 MB less) Downloads: 0

Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business.

  • (00:00) - Introduction and Guest Welcome
  • (00:09) - Jessica Lackey's Background and Career Journey
  • (01:05) - Introduction to Jessica's Book
  • (03:13) - The Casino Metaphor in Business
  • (04:28) - Frameworks and Types of Expertise-Based Businesses
  • (08:55) - Pricing Models and Strategies
  • (19:22) - The Zone of Enoughness
  • (30:46) - Transitioning Business Models
  • (31:21) - Financial Planning and Expectations
  • (32:30) - Balancing Flexibility and Income
  • (34:28) - Optimizing Delivery for Efficiency
  • (40:41) - Marketing Strategies for Delivery Businesses
  • (42:48) - The Importance of Direct Outreach
  • (51:03) - Building Authority Through Writing
  • (54:29) - Conclusion and Final Thoughts

Jessica's Bio

Jessica Lackey is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.

Jessica's Links:


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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

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