My name is Jonathan Stark and I’m on a mission to rid the earth of hourly billing. I hope that Ditching Hourly will help achieve this, one listener at a time 🙂
Diane Whiddon - Branding in the Age of AI
September 16, 2025
1:14:04
71.12 MB
Downloads: 0
Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Diane's Links
- SwayRise Creative » https://swayrisecreative.com/
- Content Creator Lab » https://aicontentcreatorlab.com
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:34) - Diane's Background and Career Journey
- (01:44) - Discovering Value Pricing and Meeting Jonathan
- (03:44) - The Impactful Discovery Call
- (07:18) - Focusing and Scaling the Business
- (15:08) - Incorporating AI into Business
- (19:16) - AI Photo Shoots and Branding
- (33:33) - Ethical Considerations and Client Expectations
- (34:57) - Technical Aspects of AI Image Creation
- (37:02) - Using Image References and Editing Tools
- (37:56) - Cost and Effort of Traditional Photo Shoots
- (39:15) - AI Photo Shoots vs Traditional Photo Shoots
- (41:36) - The Demand for AI in Business
- (42:54) - Challenges and Opportunities with AI
- (47:33) - The Importance of Adapting to AI
- (51:53) - Leveraging AI for Business Success
- (54:13) - The Future of AI in Various Industries
- (01:10:30) - Final Thoughts and Resources
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!