My name is Jonathan Stark and I’m on a mission to rid the earth of hourly billing. I hope that Ditching Hourly will help achieve this, one listener at a time 🙂
Coaching Call with Communications Consultant Lynn Safranek
October 07, 2025
0:46:29
8.32 MB ( 36.31 MB less)
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Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.
- (00:00) - Introduction and Guest Welcome
- (00:11) - Understanding Upstream Contributions
- (00:23) - Lynn's Background and Expertise
- (01:05) - The Value Pricing Dilemma
- (01:21) - Client Communication Challenges
- (02:45) - Media Engagement Strategies
- (05:01) - Defining Client Needs and Goals
- (08:08) - Crafting Effective Messaging
- (14:32) - Measuring Success and Impact
- (20:42) - Leveraging Media Coverage for Nonprofits
- (21:26) - Budget Autonomy of Communications Directors
- (22:41) - Crafting Compelling Stories for Donations
- (24:33) - Exploring Budget Scenarios for Media Hits
- (26:03) - Creative Strategies for Media Attention
- (26:58) - Evaluating the Impact of Media Hits
- (29:21) - Developing a Comprehensive Media Strategy
- (31:35) - Reverse Engineering Media Success
- (38:40) - Thinking Beyond Traditional Roles
- (42:35) - Conclusion and Final Thoughts
Lynn's Links:
Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!