Ditching Hourly
Ditching Hourly
#business #businessgrowth #positioning #pricing #valuepricing #hourlybilling #freelance #consulting #software #softwaredeveloper #business #business

My name is Jonathan Stark and I’m on a mission to rid the earth of hourly billing. I hope that Ditching Hourly will help achieve this, one listener at a time 🙂

Jason Cohen - Hidden Multipliers

August 21, 2026 1:10:06 67.31 MB Downloads: 0

Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.


We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.

Chapters

  • 00:00 - Introduction
  • 01:56 - AI Skills as Facilitators
  • 04:16 - Choosing Your Best Customers
  • 09:42 - Building Strategy Around Yourself
  • 13:40 - Defining a Market
  • 22:29 - Problems, Alternatives, and Categories
  • 27:00 - Differentiating Consulting Services
  • 33:58 - The Fear of Closing Doors
  • 38:02 - Who Hidden Multipliers Is For
  • 41:14 - AI and the Future of SaaS
  • 49:33 - Why Expertise Still Matters
  • 53:24 - Distribution and Fast Followers
  • 59:13 - Worldview as Differentiation
  • 61:03 - Writing to Think
  • 68:28 - Where to Find Jason

Jason’s Links