Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.

Talking Points

• The value of jumping on a new platform.
• How podcasting creates trust.
• How to create a good podcast.
• Hunting versus gardening.
• Expertise by association.
• Video-first workflow.
• The benefit of publishing your mistakes instead of editing them out.
• Why you don’t need to be outgoing to have a podcast.
• The benefits of daily publishing.
• The trust difference between writing and speaking.
• The simplicity of being a helpful human being.
• Why you should share absolutely everything you know.
• How tactics change over time.
• Why you need to adapt for the reality you’re in.
• What to copy from your heros (spoiler: copy the strategy, not the tactics).
• Why niching down is a great way to become dominant in a sector.
• Why it’s critically important to find out where your ideal buyers talk to each other.
• How to work your way into a niche market.
• Show your expertise, don’t tell your expertise.
• Niching around an audience instead of a deliverable.

Connect with Paul:

• Paul's website 
• Paul's newsletter
• Paul on Twitter