The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.

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266 Flipping Fast Casual Food on its Head at Choolaah Indian BBQ with Raji Sankar

December 04, 2017 29:41 33.49 MB Downloads: 0

Raji Sankar is opening a restaurant in Pittsburgh and came on the show to share her insights from more than a decade in the restaurant industry.   Raji co-founded Wholesome International in 2004, a multi-concept restaurant development company, which owns and operates Choolaah Indian BBQ restaurants and franchised Five Guys Burgers and Fries restaurants. She is co-CEO and is responsible for people, operations, and infrastructure.   Previously, she co-founded and sold a technology company, co-founded a media company, and held leadership positions in technology and media companies in Pittsburgh.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Raji’s Challenge; Hire a coach that can help you accomplish the specific goals you are chasing.   If you liked this interview, check out my interview with Bill Fuller from the Big Burrito Group and my other conversations with movers & shakers in Pittsburgh.

265 Kelauni Cook, a Coding Bootcamp Transformation & Building More Diversity in Tech

November 29, 2017 47:48 54.51 MB Downloads: 0

Kelauni Cook transformed her life by learning to code. She came to Pittsburgh to attend a 12-week coding bootcamp called The Academy.   Now, she heads Black Tech Nation and is developing on the Ethereum network. We discussed race and access in tech. We also profiled her story and eclectic collection of job titles. Kelauni grew up in Chicago and attended Howard University in Washington, D.C., before moving to North Dakota, where she studied to get into a program for sociocultural anthropology.   We end up talking about blockchain technology and cryptocurrency.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Kelauni’s Challenge; Invest in Bitcoin!   Mentioned Blockchain TED Talks     If you liked this interview, check out my previous episode 195 with Felix Hartmann or any of my blockchain related interviews.

264 Taylor Monahan, Building a Wallet on Ethereum + Common Security Mistakes

November 27, 2017 33:01 37.29 MB Downloads: 0

Taylor Monahan is building MyEtherWallet, an open-source, client-side interface for generating Ethereum wallets & more. Her technology is making it easier to interact with the Ethereum blockchain securely.   We had a great discussion about ICOs, early stages of learning about blockchain, and how to stay secure in the Wild West of crypto.   Attend my one-day conference January 27th in Pittsburgh.   Taylor’s Challenge; Don’t be dismissive of someone asking for help. Self-awareness will make this easier.   If you liked this interview, check out all of my interviews with people building the future of blockchain technology projects.

263 Audrey Russo, Lessons from Leading the Oldest Technology Trade Association on Earth

November 21, 2017 46:37 53.94 MB Downloads: 0

Since 2007, Audrey Russo has served the technology business sector for southwestern PA as President and CEO of the Pittsburgh Technology Council, the oldest and largest technology trade association in North America.   With a background in information technology, operations and finance, Audrey facilitates interaction across all sectors of the regional economy, which she believes will only succeed and grow through technology innovation and commercialized disruptions across every platform and experience.   She previously worked for large multinational Fortune 500 companies (Alcoa, Reynolds Metals), as well as at MAYA Design.   Russo earned her Bachelor of Science from Ohio State University. She also has a Masters in Public Administration from Syracuse University’s Maxwell School of Public Affairs. Russo also co-hosts TechVibe Radio on KDKA 1020 AM Friday nights at 7 to explore technology companies and entrepreneurial issues. Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Audrey’s Challenge; Open the door for someone else to get a customer. Use your contacts, influence, and buying power to make a meaningful difference for someone’s business.   Books Mentioned Nudge by Richard Thaler & Cass Sunstein The Boys in the Boat by Daniel James Brown Ayn Rand Journey to the Center of the Earth by Jules Verne 1984 by George Orwell Remaking Post-Industrial Cities: Lessons from North America and Europe by Donald K. Carter

262 Why You Should Freeze Your Stem Cells Today, According to Dr. Mark Katakowski & Steven Clausnitzer of Forever Labs

November 19, 2017 41:26 45.54 MB Downloads: 0

CEO Steven Clausnitzer, prior to Forever Labs, spent 15 years mentoring and developing top-talent at fortune 500 companies including American Express and Wolters Kluwer. He has extensive experience in strategic growth, commercialization, and team leadership.   Dr. Mark Katakowski received his Ph.D. in Medical Physics from Oakland University. He has over 15 years experience investigating bone mesenchymal stem cell therapies for neurological disease, and an extensive scientific publication record.   Dr. Katakowski was first to demonstrate that microRNA functions as an intercellular communication molecule between brain tumor cells. This work led to his finding that bone marrow MSCs communicate with the nervous system via blood-born exosomes. Dr. Katakowski's hypothesis that bone marrow cell degradation contributes to aging and age-related disease is the founding principle of Forever Labs. Attend my one-day conference January 27th in Pittsburgh. Learn more here. Steven’s Challenge; Find someone over the age of 70 and ask them if they’d be interested in accessing their 35 year old biology. Mark’s Challenge; Be mindful of your physical existence and your body’s natural processes.

261 Tren Griffin, Timeless Lessons from the Best Entrepreneurs on Earth

November 15, 2017 32:05 36.5 MB Downloads: 0

Tren has studied the most successful people on Earth and distilled their wisdom into a new book. I love reading his blog posts and his commitment to concise communication.   Tren Griffin is an executive at Microsoft. Before joining Microsoft, Tren was a partner at the private equity firm Eagle River which makes investments telecommunications businesses and startups. He previously worked as a consultant in Australia and Korea. He writes a weekly blog and has published 7 books.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Tren’s Challenge; Study Charlie Munger and be a learning machine. Any year that you don’t reject a view you held, is a wasted year.   Tren’s Book A Dozen Lessons for Entrepreneurs by Tren Griffin   Connect with Tren Twitter Website   If you liked this interview, check out previous episodes with Wealthfront founder Andy Rachleff  and Li Jiang, and angel investor and venture capitalist. Subscribe on iTunes | Stitcher | Overcast | PodBay

260 Anthony Vennare, Building a Fitness Media & Technology Company the Right Way

November 13, 2017 36:15 44.6 MB Downloads: 0

I love meeting people who beat the odds. Anthony Vennare was supposed to be a “dumb jock”. He wasn’t supposed to open a gym and find profitability within 2 months. He wasn’t supposed to raise millions of dollars to get more people working out. He wasn’t supposed to sign deals with massive healthcare companies and turn the world of digital content writing on its head.   Luckily, no one told him.   Today, Anthony is the co-founder and CEO of Fitt – a media and technology company that connects people to local health and fitness activities. They’ve got big plans for the future and anyone in the content & branding game needs to study what they’re doing.   I got him for 40 minutes over the weekend and hustled to get this episode out ASAP because it got me so fired up. Hope you enjoy it.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Anthony’s Challenge; Leave behind everything in your life that is stuck in the status quo. Write down a plan and execute on one step every month in the new direction.   Resources Voice Dream  

259 In the Mix with Totally Normal

November 08, 2017 38:09 40.82 MB Downloads: 0

So excited to share this mix with you. Totally Normal is a young DJ on the rise in the Pittsburgh scene.   Make sure to stick around to the end for our interview about his development as an artist. Connect with Totally Normal Soundcloud Facebook Instagram Twitter If you liked this interview, check out the last time we went in the mix, featuring DJ JRod.

258 Amy Baglan, Can She Beat Tinder, Match.com, and Bumble with her Mindful Dating Site?

November 06, 2017 37:50 38.96 MB Downloads: 0

Amy‘s dating app, MeetMindful, has almost 1 million members. It is one of the fastest growing dating sites in the world, and is connecting like-minded singles interested in mindful living, health and wellness, and personal growth (unlike the typical swipe dating apps).   Based in Denver, MeetMindful is a Techstars Boulder alumni, has grown to 16 employees, and has raised $3.7 million in capital from top investors, and world-renowned mindfulness teacher, Tara Brach.   Amy's journey towards mindful living started after years of growing early-stage startups in New York. She wanted to put that same ambition and drive inwards towards herself, so she quit her job, sold all her possessions, and bought a one-way ticket to travel through India, Thailand, Bali, and Cambodia for an entire year to expand her mind, body, and spirit.   Attend my one-day conference January 27th in Pittsburgh.   Amy’s Challenge; Look up and start paying attention to the world around you. See if it makes you feel more connected to the world around you.   Books The Big Leap by Gay Hendricks Lean Startup by Eric Ries The 4-Hour Workweek by Tim Ferriss Feminine Genius by LiYana Silver Mating in Captivity & The State of Affairs by Esther Perel Come As You Are by The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dethmer & Diana Chapman   Connect with Amy 2-Day Free Trial   If you liked this interview, check out my other top episodes.

257 Lisa Fetterman, Revolutionizing Cooking in the Home

October 30, 2017 26:20 28.68 MB Downloads: 0

Nomiku launched its first Kickstarter campaign in 2012 after Lisa and Abe Fetterman, Nomiku co-founders, decided to create their own sous vide machine that was affordable, well-designed, and powerful. Nomiku had a total of two successful Kickstarter campaigns raising over $1.3 million and are proud to manufacture our product locally in San Francisco.   Sous vide technology, before Nomiku came along, was expensive and unwieldy, which in itself made it very limiting to who could actually experience sous vide. Only those who could afford to the tech could replicate their experiences at the restaurants at home, and even then, they had to work with industrial grade equipment that was unnecessary for home use. And those who couldn’t afford the tech - which was upwards of $1,000 at the time - would only be able to enjoy sous vide cooking to restaurants (and only restaurants that they knew used sous vide).   Today, Nomiku has developed an easy to use and affordable product that lets anyone cook like a professional chef and experience a new way of cooking alongside a community that makes cooking better together.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Lisa’s Challenge; Do one small thing that pushes your company forward TODAY.   Connect with Lisa Twitter Instagram Website   If you liked this interview, check out all of my top interviews. Subscribe on iTunes | Stitcher | Overcast | PodBay

256 John Rosso, Building a Foundation of Empathy to Become a Great Salesperson

October 25, 2017 37:09 40.03 MB Downloads: 0

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.     John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.   In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.   Books Mentioned To Sell is Human by Daniel Pink Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz   Connect with John LinkedIn Twitter Website   If you liked this interview, check out the rest of my interviews with sales trainers and masters. Subscribe on iTunes | Stitcher | Overcast | PodBay

255 Dan Munro, Exposing the Casino Healthcare System

October 22, 2017 34:46 36.85 MB Downloads: 0

Dan Munro is a writer and speaker on the topics of innovation, cybersecurity, and policy as they intersect with one of America’s largest industries – healthcare.  Starting as a Forbes Contributor in 2011, Dan has since appeared in a wide range of globally recognized publications.     His first book was published in 2016 and he is also a Top Writer on Quora (five consecutive years).     Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Dan’s Book Casino Healthcare: The Health of a Nation: America's Biggest Gamble by Dan Munro

254 Jordan Selleck, from $250 million Investment Banking Deals to Mid-Market Debt Innovation

October 15, 2017 34:04 49.12 MB Downloads: 0

I’m fairly certain that Jordan is a human, but I’m not sure. He has traveled to 32 countries, lived in China for 18 months, trains Brazilian Jiu-Jitsu, is a private pilot, SCUBA dives, and speaks Mandarin Chinese. He’s also founded Debt Maven, a platform for middle market borrowers, lenders, and service providers to transact with each other for debt capital financings.   Jordan previously spent six years in cross-border investment banking advising global corporates and private equity firms on M&A deals up to $250 million. From pig farms to printers, and car components to cardboard boxes, Jordan worked on deals in a wide array of industries.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Jordan’s Challenge; Start something today. Speed is better than perfection.   Connect with Jordan LinkedIn Website jordan@debtmaven.com If you liked this interview, check out previous episodes with Larry Gioia where we discuss connecting the dots or Scott Rogerson where we discuss starting a search fund.

253 Li Jiang, How to be an Angel Investor & Win an AUDL Championship with the San Francisco Flamethrowers

October 10, 2017 32:51 31.58 MB Downloads: 0

The world is a funny place. Every once in awhile, you run into someone cut from the same cloth as you. Whenever you find someone like that, i recommend recording a podcast together!   My guest, Li Jiang is a venture capital specialist, angel investor, and a co-owner of the San Francisco Flamethrowers. After leaving investment banking, he moved to Silicon Valley and has amassed a portfolio of angel investments and a family of entrepreneurs to support.   As a student, Li founded a student storage and shipping company and grew it into Northwestern University’s largest student company.   You’re gonna like this interview.   Resources AngelList Syndicates Bill Campbell   Attend my one-day conference January 27th in Pittsburgh.    Li’s Challenge; Go and try to help someone without any way for them to repay you. Ask them to pay it forward.

252 Foo Conner, New Media Pioneer of Pittsburgh

October 08, 2017 36:37 35.2 MB Downloads: 0

Newspapers and other forms of old media are struggling to adapt to to this new world of digital media. In their stead, pioneering creators like Foo Conner are rising to report, document, and move our collective conscious.   In this interview, we cover Foo’s activism, how he’s gone about growing his massive social following (2 million readers a month, 115k Twitter followers, 500k YouTube subscribers, and more than 50k email subscribers), and his commitment to supporting cultural drivers like Thrival and Randyland.   In addition to serving as a cultural curator, Foo is a willing connector and intent on building bridges.   Say hi then next time you see this professional party crasher around Pittsburgh.   Attend my one-day conference January 27th in Pittsburgh.    Foo’s Challenge; Write to your heroes. You'll be shocked who responds.   Resources SEMrush BuzzSumo   Connect with Foo YouTube Twitter Instagram Jekko Randyland   If you liked this interview, check out previous interviews with Pittsburgh power players like mayor Bill Peduto and Heinz Endowment President Grant Oliphant. Subscribe on iTunes | Stitcher | Overcast | PodBay