The Going Deep with Aaron Watson podcast is a forum for having meaningful, deep conversations about the passions, fears and problems of people from all walks of life. Guests talk about entrepreneurship, sports, finance, comedy and lifestyle design.
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59 Aaron Walker, Coaching Entrepreneurs to Live a Life of Significance
Aaron T. Walker, a businessman and life coach, inspires through his leadership, mentorship, and consistent pursuit of excellence. 35 years of entrepreneurship and marriage have given Aaron an opportunity to broaden his perspective by examining his experiences and growing from them. For 19 years and counting, Aaron has taken classes from and has been coached personally by his friend, financial guru, Dave Ramsey. Spiritual mentors David Landrith and Bob Warren have impacted his spiritual life beyond measure. Two other disciplined mastermind groups, 48 Days led by friend Dan Miller and The Torch have played a role in his understanding of how to live a significant, successful life. Years ago, it only took a few years as a partner with David Patton Construction LLC for Aaron to help take the business from doing one to two projects per year to a multi-million dollar company, voted number one builder for three consecutive years by Nashville’s House & Home & Garden Magazine's People's Choice Awards. He sold his retail business to Cash America USA, a Fortune 500 company. In addition to being the owner of eight lucrative businesses, Aaron participates in civic endeavors. Aaron’s Challenge; Call people randomly without asking for anything. Aaron’s Book Recommendations How to Win Friends and Influence People by Dale Carnegie Connect with Aaron Twitter LinkedIn Website
58 Jim Jen, Founding & Running One of the Top Accelerators in the World
Jim, Executive Director of Pittsburgh’s AlphaLab accelerator program, provides mentorship, education and network-building for technology startups. His accelerator helps companies rapidly iterate through early stages of product and customer development. Launched in 2008, AlphaLab is ranked #6 among accelerators in the US and a charter member of the Global Accelerator Network, where Jim currently serves on the Advisory Board. AlphaLab alumni companies include The Resumator, No Wait, Black Locus (acquired by Home Depot), Shoefitr and SolePower. Jim guides companies by leveraging his experience and network gained from working closely with over eighty companies in the Innovation Works and AlphaLab portfolios and from his prior management experience in Silicon Valley. In the Bay Area, Jim built and managed software businesses at Hewlett-Packard, Agile Software (acquired by Oracle), and Instill Corporation (acquired by iTradeNetwork Inc). As a management consultant at Booz Allen & Hamilton, Jim advised executive management of Fortune 500 companies on marketing, strategy, and organizational issues. Jim holds a BA and MA in Economics from Stanford University and an MBA from Stanford's Graduate School of Business. Jim’s Challenge; Go out of your way to explore viewpoints opposite of the ones you hold. Connect with Jim Twitter LinkedIn Website
57 Eric Brown, Raising Palestinian-Israeli Awareness with Impact Games
Eric Brown co-founded ImpactGames to influence society and promote change through interactive media. Toward this end, ImpactGames developed PeaceMaker, a video game simulation of the Israeli-Palestinian conflict to promote dialogue and understanding. Unlike most serious games, PeaceMaker aims to bridge the gap between education and entertainment while reaching a mass market. PeaceMaker has been sold in over 60 countries, been featured in media outlets around the world, and has won several international awards. Eric was listed among "100 Social Entrepreneurs Changing the World" in Newsweek Japan. He holds a Masters of Entertainment Technology from Carnegie Mellon University and received a BFA in Painting with focused studies in education and computer graphics from Washington University in St. Louis. Recently, Eric has been working with different groups around Pittsburgh to help bring products to market including Walkingthumbs’ product Blabcake. He has also helped found a non-profit called The Additive Project that has created 3D printing curriculum that is being used by Manchester Craftsmen's Guild and the Carnegie Library Labs group among others. Eric’s Challenge; Make an effort to keep in contact with former colleagues and mentors that you admire and nurture those relationships. Connect with Eric LinkedIn Website
56 Talking Kickstarter, Thank Yous, and Facing Your Fears
Hitting my Kickstarter goal in 3 days was exhilarating! I want to teach you exactly how I did it and what I learned along the way! My Kickstarter Page Two Associated Posts What I Learned from a Successful Kickstarter Campaign The Steps I Took After a Successful Kickstarter Campaign Book Recommendation Bold: How to Go Big, Create Wealth and Impact the World by Peter Diamandis Aaron’s Challenge; Spend 30 minutes away from your phone and think about something that you really want. This can be something that you haven’t told anyone because it may seem a little ridiculous. Acknowledge it, and put together a rough draft of a plan for how you would make it happen. People to Thank Liam Rosen, TopScore & Skyd Magazine Joe Marmerstein, Kenny Chen Alex Galbraith Art & Denise Chau Squirrel Hill Chiropractic Pitt Ultimate Greeno, who has helped me edit a few episodes of the podcast Dan O'Connor, the very first backer Tyler Kunsa StartNow Pittsburgh Jimmy Leppert, UpCall Ultimate Dan Tremblay Larry Gioia Whiskey with Wes James Park, Los Angeles Aviators Kevin Tang Elizabeth Craig Photography Ryan, CB Insights Karly Schwab Michael Wilson Ryan Richardson Adam Pelleg JoJo Paulson Domasky Alex Thorne Mark Fedorenko Dave & Portie Watson Nathan D Hessington VI A special thank you to my family members who supported me; Aunt Cheryl & Uncle Denny - You guys rock. Thank you, thank you, thank you! Holly - You’re the best! Mom & Dad - Thank you for always believing in me. Ashley - I couldn’t have done any of this without you.
55 Morgan Housel, Teaching Finance through History and Psychology
Morgan came on the podcast to talk cognitive biases, personal finance, and writing. He took an interesting path to his current career and uses that to his advantage when teaching through his writing. Morgan Housel is a columnist at the Motley Fool and The Wall Street Journal. His work is also featured in USA Today, The Huffington Post, and Business Insider. He is a two-time winner of the Best in Business award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing 2012 anthology. In 2013 he was a finalist for the Gerald Loeb Award and Scripps Howard Award. He holds a B.A. in Economics from the University of Southern California. Morgan’s Challenge; Go out and read things that you know you are going to disagree with to round out your view of the world. Morgan’s Book Recommendations The Intelligent Investor by Ben Graham Confessions of a Street Addict by Jim Cramer Morgan’s Writing Financial Advice for My New Son 122 Things Everyone Should Know About Investing and the Economy Why I’m an Optimist Connect with Morgan Twitter LinkedIn Website
54 Patrick van der Valk, Beach Ultimate Trailblazer and Executive Consultant
Apart from his family, and new technologies, Ultimate Frisbee is Patrick's biggest passion. He has been very involved in the World Flying Disc Federation, personally launched the Portuguese Beach Ultimate tournament (Bar do Peixe), and an international organization that focuses on promoting Beach Ultimate, called BULA (Beach Ultimate Lovers Association). In 2004 Patrick and BULA organized the first World Championships Beach Ultimate in Figueira de Foz, Portugal. With 450 participants from 22 countries it turned out to be a serious success, and he has continued to put the event on for over a decade. The 2nd World Championships in Brazil in December 2007 and the 3rd in 2011 in Italy were also organized by BULA, Patrick, and local players. Just last year, he led efforts to produce the 2015 World Championships in Dubai. Patrick played on the Portuguese national team through 2014, as well as with national champions LUC, and in Paganello top international all-star team: SeXXXpensive. He has also the Chairman of the WFDF Spirit of the Game Committee and served as president of the Portuguese flying disc federation through 2014. At the heart of the new economy Patrick turned into a highly effective marketer and 'evangelic' salesman. One company he co-founded, ChemConnect, has been covered in several case-studies and an article in the Wall Street Journal "Top Online Chemical Exchange Is Unlikely Success Story". Patrick’s Challenge; Find a way to be more efficient with your professional time so that you can spend more time with your friends and family. Efficiency Tools Zero Inbox Clear Context Boomerang Connect with Patrick Twitter LinkedIn Website
52 Adriana Withers, Rocking Ultimate Frisbee Apparel w/ VC Ultimate
Adriana Withers is one of the partners in Vicious Circle Ultimate, an apparel company dedicated to custom manufacturing high performance gear for ultimate frisbee athletes. Her partner Don Cooper came up with the idea for VC just before Canadian Nationals in the summer of 1998 and the company has been growing ever since. In this episode, Adriana discusses throwing apartment parties to pay rent, the challenges of starting up, and the proliferation of companies in her industry in recent years. Adriana’s Challenge; Practice gratitude regularly and show appreciation for the people in your life. Connect with Adriana Twitter Facebook Instagram LinkedIn Website email; adriana@vcultimate.com
51 Hahna Alexander, Spurned SpaceX and NASA to start her own company
Hahna is the Chief Technical Officer and cofounder of Sole Power Technologies. The company builds an shoe insole that charges a battery while the used walks. That battery can be used to charge a cell phone or other electronic device. As a child, Hahna was inspired by the technology in science fiction books, shows, and comics. She became an engineer because she wanted to make such technology a reality. For her, developing an energy harvesting shoe insert meant creating a device that could be found in an Isaac Asimov book. She also has a lifelong dream of going to space, which grew bigger while designing robots at NASA. As company CTO, she leads product design and is the only one capable of drawing more than stick figures. Hahna’s Challenge; Spend some time every day learning about a topic you want to get smarter on. Popular Science Invention of the Year Connect with Hahna Twitter Facebook LinkedIn Website email; info@solepowertech.com
50 Ilana Diamond, Running One of the World's Top Hardware Accelerators
Ilana Diamond is the Managing Director of AlphaLab Gear, Innovation Works’ hardware start-up accelerator which provides physical product startups with connections, investment, mentorship and more. Ilana helps entrepreneurs rapidly progress through the early stages of product and customer development by leveraging her experience and network, gained from over 20 years of leading and growing companies, from early stage to exit. Prior to running AlphaLab Gear, Ilana served as the President and Chief Executive Officer at Sima Products. She built Sima’s management team, developed and managed a network of Asian manufacturers and led profitable sales growth at national brick and mortar retail chains such as Target and Walmart, internet retailers such as Amazon.com, and specialty catalog retailers.Based on innovative technology developed by Sima, she also founded and managed a commercial alerting startup, raised outside capital spun it off into a separate entity. In 2010, Ms. Diamond negotiated the sale of Sima and transitioned operations to the new owners. Ilana currently serves as a Member of the advisory board at Sole Power, LLC. She serves on the Board of Directors for the Pittsburgh Technology Council and Tie Pittsburgh. Previously, she sat on the Executive Board of the Consumer Electronics Association. Ilana’s Challenge; Pick one thing every day that you are going to do well. You can’t do everything well every single day. Connect with Ilana Twitter @Ilanadiamond @AlphalabGear LinkedIn AlphaLab Gear Website Hardware Cup
49 Theresa Brown, Clinical Nurse & New York Times Best-Selling Author
Theresa Brown, BSN, RN, works as a clinical nurse in Pittsburgh and recently wrote a NYT best-selling book, The Shift: One Nurse, Twelve Hours, Four Patients' Lives. Theresa received her BSN from the University of Pittsburgh, but before that earned, a Ph.D. in English from the University of Chicago and taught at Tufts University. Her column "Bedside" has appeared on the New York Times op-ed page as well as on the Times blog “Opinionator” and she is a frequent contributor to the New York Times. Previously she wrote for the New York Times blog “Well." Her writing has also appeared on CNN.com, and in The American Journal of Nursing and the Pittsburgh Post-Gazette. She is an Advisory Board Member of the Center for Health Media and Policy at the Bellevue School of Nursing at Hunter College, and a participant in two different Robert Wood Johnson initiatives: "Flip the Clinic" and "The Power of Narrative." Her first book Critical Care: A New Nurse Faces Death, Life, and Everything in Between has been adopted as a textbook in Schools of Nursing across the country. Theresa lectures nationally on issues related to nursing, health care, and end of life. Her clinical work has been in medical oncology, hospice, and palliative care. Becoming a mom led Theresa to leave academia and pursue nursing. It is a career change she has never regretted. Theresa’s Challenge; Spend 30 minutes reading one poem per week. Theresa’s Books Critical Care: A New Nurse Faces Death, Life, and Everything in Between The Shift: One Nurse, Twelve Hours, Four Patients' Lives Connect with Theresa Twitter Facebook LinkedIn Website This episode of Going Deep with Aaron Watson is brought to you by the Ultimate Athlete Project. The Ultimate Athlete Project is founded on helping athletes get results through well-developed workout plans that relieve you of the need to research effective workouts or worry about your workouts becoming boring. Check out a free core workout and learn more about what regular users are saying about the program.
48 Leah Lizarondo, Veghacker at 412 Food Rescue
Leah Lizarondo is an innovator and food advocate. She is also the founder of The Brazen Kitchen, a food education practice and influential blog and the co-founder of 412 Food Rescue, an innovative technology-driven nonprofit that fights hunger and waste. Leah received her Master's Degree in Public Policy from Carnegie Mellon University graduating with Highest Distinction and is an advocate for healthy food accessibility, food safety policy and sustainability. She has trained at the Natural Gourmet Institute in New York City and received her Certification in Plant-based Nutrition from Cornell University. She served as one of the Trustees at the global Awesome Foundation: Food, serving with leaders and creative innovators in food and is an Ambassador for Jamie Oliver’s Food Revolution. She began her career as a product manager in Southeast Asia, working in consumer packaged goods and as a consultant working with technology startups. She served in leadership positions at global nonprofits before moving on to her passion in food and health advocacy. She is interested in the intersection of food, health and innovation. Leah’s work has been featured in print and online publications including MSN’s Re:Discover Series, NPR, Oprah.com, GOOD Magazine online, and lots of local media. The Brazen Kitchen was named one of the Top 100 Foodie Blogs in 2013 by IPE and won the 2013 National City & Regional Magazine Awards for Best Blog. In April 2014, she gave the TEDx Talk “Why the Farm Is Not Getting to the Table.” Check out the CrowdRise Campaign Leah’s Challenge; Write a letter to yourself one year from today explaining your vision for yourself. Connect with Leah Twitter @LeahLizarondo @412FoodRescue Instagram @412FoodRescue @brazenkitchen Facebook LinkedIn Website
47 Avi Geller, On the Future of Wearable Tech & Maven Machines
Avi Geller has taken a long and thoughtful route to entrepreneurship. During his time on Going Deep, he discusses how he moved to progressively smaller companies and developed a vision for the future of wearable tech. He is now focused on “hearables”, a segment of tech focused on headsets and earpieces that deliver real time information to users. As a member of the AlphaLab accelerator, Avi is leading Maven Machines towards being a player in the Internet of Things. Avi’s Challenge; Start something, like a social gathering or a project, that you take ownership of and do a great job. Next Pittsburgh Article Connect with Avi Twitter @avishaigeller @MavenMachines LinkedIn Website avishai@mavenmachines.com
46 Taylor Pearson, Writing about the End of Jobs
Ever wondered what the path to being an Amazon #1 bestseller looks like? Meet Taylor Pearson. Taylor taught himself Portuguese while working as a freelance Spanish interpreter, then bought a one-way plane ticket to Brazil to teach English. Between teaching classes, he played semi-pro football and built a profitable publishing business selling advertising to kitchen furniture manufacturers. He cold-called marketing agencies using my small kitchen furniture publishing business to get a job. Went from intern to lead project manager in less than six months at the leading digital marketing agency in Memphis. While there, he managed accounts for international manufacturing brands and higher education institutions. He left that to join the Tropical MBA team, a top 25 iTunes podcast and 10k+ subscriber blog. There he assisted in event planning and community management for The Dynamite Circle, a private mastermind forum of over 1000 of the web’s top location independent entrepreneurs. He also managed the online marketing and sales for a portfolio of 7-figure eCommerce businesses in the hospitality industry, primarily the Portable Bar Company, which grew over 527%. Then, he ran sales and product development for a valet parking software startup, selling into enterprise parking operators while managing product development and strategy. Now, he primarily writes on his blog and consults with authors, entrepreneurs, and CEOs about how to find clarity and confidence in their businesses, expand their marketing through thought leadership and scale their internal business systems. Taylor’s Challenge; Publish something publicly this week and share it on social media. Taylor’s Book = The End of Jobs Book Recommendations The War of Art by Steven Pressfield Bird by Bird by Anne Lamont Connect with Taylor Twitter Website email; taylor@taylorpearson.me
43 Dick Zhang, Sending in the Robots with Identified Technologies
Dick Zhang is President and CEO of Pittsburgh, PA based Identified Technologies. Dick leads his rapidly growing team’s efforts to deliver real-time job site updates to industrial companies around the world using robotic aerial drones. Prior to founding Identified Technologies, his previous work included corporate finance at Goldman Sachs and project management at Bristol-Myers Squibb. A technologist as well as an entrepreneur, he is an alumnus of the University of Pennsylvania with training in Mechanical Engineering and holds several U.S. patents. Dick has been featured as an Ernst & Young Entrepreneur of the Year Finalist, Pittsburgh Business Times Fast Tracker, and Point Park University guest lecturer. Dick’s Challenge; Push yourself outside of your comfort zone so that you’ll continue to grow. Media Coverage Tech Crunch Connect with Dick Twitter @thedickzhang @identifiedtech CrunchBase LinkedIn Website
42 Matt Zieger, Forbes Funds & The UpPrize
Matt Zieger moved to Pittsburgh to join The Forbes Funds in August of 2014 as the Executive-in-Residence for Social Innovation. As a former foundation CEO, small business owner, and long-time economic policy leader Matt has fifteen years of experience bringing together Governors, CEOs, civic leaders, philanthropies, and global innovators to build and advance transformative investments in public education, international business development, government innovation, and knowledge-driven economic development. In this role, Matt leads the Forbes Funds efforts to accelerate regional understanding and adoption of emerging tools to affect positive societal outcomes at substantial scale. His current focus areas include the development of new platforms to increase access to capital and advanced technologies for nonprofits and social entrepreneurs such as impact investing funds, social impact bonds, and prototyping technology solutions that positively impact the communities and organizations we serve. Matt’s Challenge; Say yes more often. Articles Pittsburgh Business Times Connect with Matt Twitter LinkedIn Website Email; zieger@forbesfunds.org