Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Similar Podcasts
Libros para Emprendedores
En cada episodio se resume un libro de utilidad para emprendedores o para aquellos que quieran serlo algún día. Libros de negocios, marketing, ventas, inspiración, motivación, educación, gestión de personal, hablar en público, gestión económica, relaciones y networking. Un podcast de Luis Ramos, emprendedor, empresario y experto en Marca Personal.Con más de 40 millones de descargas, Libros para Emprendedores es el podcast de Negocios más escuchado del mundo. See acast.com/privacy for privacy and opt-out information.
La Mente Creativa
Te enseño lo que voy aprendiendo al crear empresas y proyectos. Los fracasos y los éxitos, la historia REAL detrás de mis startups. Hablemos de creatividad, emprendimiento, tecnología, y conozcamos historias de vida de otros creadores. En vivo cada domingo a las 9 p.m., hora de Cuba, vía t.me/lugodev.
En Crisis
Únete al club: https://splendid.clubXavi Robles y Pedro Ample, dos emprendedores creativos, charlan sobre el paso del tiempo y de la pereza que da reinventarse. Cada semana reflexionamos sobre los temas que se cruzan en nuestro día a día y entrevistamos a profesionales que nos dan consejos y claves para surfear los momentos de crisis.Apúntate a Splendid y consigue acceso a comunidades exclusivas, episodios sin anuncios y contenido extra de todos nuestros podcasts: https://splendid.club Hosted on Acast. See acast.com/privacy for more information.
Why All My Content Is Ungated
David has seven reasons for removing all barriers on his website for readers and prospects to access what he writes - but admits that it may not be for everyone. Read the show notes and transcript at http://2bobs.com/podcast/why-all-my-content-is-ungated
Selling to Different Buyer Types
Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer you’re selling to. Read the show notes and transcript at http://2bobs.com/podcast/selling-to-different-buyer-types
The Power of Process
Blair discusses what they mean by having a process, how to develop it, what to avoid, and how your process at its highest level can be turned into valuable IP. Get the episode notes and transcript at http://2bobs.com/podcast/the-power-of-process
What Would YOUR Employee Review Look Like?
Would you fire yourself based on the firm's results? Fortunately, David cannot fire you. Unfortunately, David cannot fire you.
Secrets Behind the Killer Proposal
WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.
Six Hidden Benefits of Client Concentration
Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.
Everything Can Change in One Conversation
Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.
Languishing
The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.
Your Job Is the Future—Theirs Is to Keep You Honest in the Present
Blair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."
Sales Clichés and the Damage Done
Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript
Ten Set Pieces
Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.
Collecting From Deadbeat Clients
If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
Firing a Client
Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.
Attribution Errors
Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.
How to Write That Book
You don’t need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.