MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health. No fitness institution or fitness "truth" is safe from their quick wit and over 40 years of combined experience in the fitness industry. Produced by Doug Egge. Find Mind Pump and the Mind Pump hosts on Instragram @mindpumpmedia, @mindpumpsal, @mindpumpadam, @mindpumpjustin & @mindpumpdoug and at mindpumppodcast.com. Get expertly programmed Mind Pump training protocols at mapsfitnessproducts.com

2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

May 31, 2023 01:36:10 230.79 MB Downloads: 0

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

  • Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. (2:05)

  • Being in a good space yourself to find that right person. (12:40)

  • His start in male physique competitions and dealing with the politics involved. (14:16)

  • The massive role genetics play. (27:36)

  • Starting his vlog and when his business started taking off. (30:28)

  • The apple sauce and peas & carrots of social media. (34:42)

  • His experience working on the Biggest Loser. (38:02)

  • Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)

  • Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)

  • Why so much of health is community. (1:09:45)

  • Have his views on health & fitness changed post-COVID? (1:13:18)

  • The evolution of his training. (1:14:21)

  • Why he has no problem NOT posting. (1:16:01)

  • The journey behind creating the Fitness Culture App. (1:17:20)

  • From LA to St. George. (1:23:00)

  • The most misunderstood thing about him. (1:25:05)

  • Did insecurities drive him to the gym? (1:26:08)

  • What traits from his dad will he transfer to his kids? (1:27:18)

  • His relationship with money and the challenge of people-pleasing. (1:29:33)

  • Enjoy the process. (1:32:54)

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