The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their family, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and lifeskills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, impactful version of yourself. On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense. Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body. SUPPORT & CONNECT Instagram - https://www.instagram.com/erikkorem/ Twitter - https://twitter.com/ErikKorem LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/ Facebook - https://www.facebook.com/erikkorem Website - https://www.erikkorem.com/ Newsletter - https://erikkoremhpcoach.activehosted.com/f/1 QUOTES “The key is using stress and being able to adapt to it and improve. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” - Dr Erik Korem “I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce
#537. The Counterintuitive Strategy That Built a 9-Figure Brand with Jamie Schmidt
What does it really take to build a business from nothing?
Jamie Schmidt transformed her kitchen experiments into Schmidt's Naturals while balancing new parenthood and bootstrapping every step of the way. In this revealing conversation with Dr. Erik Korem, Jamie shares the raw truth about maintaining focus through constant pressure, making sacrifices, and trusting her intuition to scale a company to acquisition by Unilever.
For high performers seeking to elevate their game in business and life, Jamie offers honest insights about pushing through doubt, making decisive moves with limited resources, and staying true to your vision when everything feels overwhelming.
Learn:
- Her counterintuitive strategy that led to breakthrough growth
- How to maintain focus when you're wearing every hat in the business
- The truth about bootstrapping while balancing personal life
- When to trust your intuition over traditional business advice
- The distribution strategy that competitors were afraid to try
Get Jamie’s Book: Supermaker: Crafting Business on Your Own Terms
Connect with Jamie on Instagram, and check out her website
Get my weekly newsletter - Adaptation
Start AIM7 for Free
Quotable moments:
"Say yes now, then figure out how." - Jamie Schmidt
"You can't be everything to everyone. If you try to do all of it, you're muddying up your brand." - Jamie Schmidt
"There's so much gut feeling that comes into play when you're an entrepreneur, it's just like you can't even explain it sometimes." - Jamie Schmidt
ABOUT THE BLUEPRINT PODCAST:
The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, the #1 pickleball health and performance app that helps pickleball players win more, recovery faster, and prevent pain and injury.
SUPPORT & CONNECT
Instagram - https://www.instagram.com/erikkorem/
Twitter - https://twitter.com/ErikKorem
LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/
Facebook - https://www.facebook.com/erikkorem
Website - https://www.erikkorem.com/
Newsletter - https://adaptation.beehiiv.com/subscribe
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