Baratunde Thurston has extensive experience in being Black for more than 30 years. Baratunde was the Digital Director at The Onion until recently and is now striking out on his own with a new venture called Cultivated Wit. He keynoted SXSW this year and is currently on tour promoting his book "How To Be Black." He talks to Scott about how he used technology to turn his memoir into a New York Times bestseller.