Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.
118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want
What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.
According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.
In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.
For a full transcript of this conversation, visit our website.
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