Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.

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174. Fix Meetings: Transform Gatherings Into Meaningful Moments

December 17, 2024 0:20:30 3.78 MB ( 15.91 MB less) Downloads: 0

Turn any meeting or get-together into a chance for deep connection and collaboration.Whether you’re holding a team meeting or hosting a family get-together, the success of any gathering, says Priya Parker, isn’t about the perfect agenda or venue, but about the intentionality behind how you bring people together.“90% of the success of any gathering happens before anyone enters the room,” says Parker. As the author of The Art of Gathering: How We Meet and Why It Matters, and a strategic advisor who has helped organizations worldwide reimagine their gatherings, Parker believes that thoughtful preparation can turn any meeting, whether professional or personal, into a meaningful and memorable experience for all involved. “Intentionality is the first step,” she says, “to pause and ask: why are we doing this? What is the purpose? What is the need in this community or in this classroom or in this team?”In this episode of Think Fast, Talk Smart, Parker joins Matt Abrahams to explore the art of meaningful gatherings, sharing practical strategies for everything from crafting invitations that prime engagement to designing powerful closings that leave a lasting impact. By being more thoughtful in bringing people together, we can transform ordinary meetings into extraordinary opportunities for connection and collaboration.Episode Reference Links:Priya Parker Priya’s Book: The Art of Gathering Ep.124 Making Meetings Meaningful, Pt. 1: How to Structure and Organize More Effective Gatherings Ep.125 Making Meetings Meaningful, Pt. 2: Key Ingredients for Effective Meetings Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:24) - Intentionality in Everyday Conversations (03:10) - Questioning the Purpose of Gatherings (05:18) - The Power of Great Questions (08:21) - Managing Heat in Conversations (10:30) - Encouraging Participation Beforehand (13:10) - Creating Impactful Endings (15:36) - The Final Three Questions (18:30) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.

173. Rethinks: Surviving the Holidays

December 10, 2024 0:13:19 12.8 MB Downloads: 0

Master holiday conversations.The holiday season is a time of joy, connection, and, occasionally, communication challenges and as we gather with family, friends, and colleagues, effective communication becomes crucial. To help make this time more enjoyable, this special Think Fast Talk Smart “Rethinks” episode revisits favorite “recipes” from past Stanford guests along with Matt’s advice for tackling three common holiday scenarios: contributing effectively to ongoing conversations, engaging in meaningful small talk, and managing conflict with clarity and empathy. Whether it's making small talk or resolving conflicts, these strategies aim to turn holiday communication hurdles into opportunities for connection and collaboration.Episode Reference Links:Ep.169 Don't Be a ZQ: Make Your Conversations Count Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:59) - Challenge 1: Inserting Your Voice into Conversations (03:14) - Expert Insights on Inserting Ideas (05:00) - Challenge 2: Mastering Small Talk (06:36) - Expert Strategies for Small Talk (08:38) - Challenge 3: Managing Holiday Conflicts (10:25) - Expert Tips for Conflict Resolution (12:02) - Conclusion

Between the Lines: In Storytelling, Simplify to Amplify - Premium Sampler

December 05, 2024 0:19:09 18.38 MB Downloads: 0

Visit fastersmarter.io/premium to become a Premium subscriber."Start with the action moment or right before it," advises Hilary Price whose one-panel comic strips offer insights far beyond humor—they’re lessons in concise storytelling that resonate with anyone seeking to communicate effectively. “Simplify and amplify,” Price advises, emphasizing the art of clarity and impact. Every stroke of her pen strips away the unnecessary, letting the essentials shine through.Creating her daily comic strip, Rhymes with Orange, Price starts with the game of “what if,” merging unexpected ideas to surprise and engage her readers. “You want to start at the action moment—or just before,” she notes, pointing out how the unsaid often speaks louder. Price extends this philosophy beyond cartoons: whether crafting a presentation, a joke, or a story, it’s essential to leave room for the audience to co-create meaning. “Don’t spoon-feed your readers,” she says. “The joy comes from not getting it, then getting it.” In this bonus episode of Think Fast Talk Smart, Price joins host Matt Abrahams to explore the power of surprise, stakes, and shared experience in storytelling—reminding us that the punchline, whether in humor or communication, is where the magic happens.Episode Reference Links:Hilary PriceRhymes With OrangeEp.170 Advice From Nontraditional Storytellers Part 1Ep.171 Advice From Nontraditional Storytellers Part 2 Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:35) - What Makes a Good Story? (03:28) - Crafting a Story (04:48) - Auditioning the Characters (07:52) - Stories in Daily Life (09:40) - Visuals in Storytelling (11:27) - The Power of a Punchline (13:34) - Admired Storytellers (15:31) - Communicating with Titles (17:03) - Conclusion

172. Bring Mindfulness to Your Communication

December 03, 2024 0:20:09 19.36 MB Downloads: 0

Mindfulness can transform your communication and your career.When we react, our instincts and impulses are in the driver’s seat. But when we take the time to reflect, that’s when Marshall Goldsmith says we take back control of how we respond.“​​​​Before speaking at work, breathe,” Goldsmith says. “Is my comment going to improve this other human being's commitment? At home, breathe. Is my comment going to improve this relationship with someone I love? If the answer is no, why am I saying it?”As a world-renowned executive coach, speaker, and best-selling author, Goldsmith teaches how a mindful approach can change how we relate to others, to ourselves, and even to our career goals and ambitions. Through reflection, we identify our values, which we can use to live what Goldsmith calls an “earned life — when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives.”In this episode of Think Fast, Talk Smart, Goldsmith joins host Matt Abrahams to explore practical strategies for bettering our interactions with others and ourselves, from his “feed forward” method for giving and receiving constructive critique to his "daily questions" practice, which prompts reflective self-inquiry to keep us focused on what truly matters.Episode Reference Links:Marshall GoldsmithMarshall’s Books: What Got Here Won't Get You There / Triggers Ep.138 Speak Your Truth: Why Authenticity Leads to Better CommunicationConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:00) - Key Communication Advice (02:42) - An Earned Life (04:39) - Transition to Leadership (06:10) - Breathe Before Speaking (07:25) - Feedforward vs. Feedback (08:25) - Managing Triggers (10:16) - Daily Success Checklist (12:54) - Using AI for Coaching (14:23) - Influencing Up Leadership (15:58) - The Final Three Questions (18:53) - Conclusion

171. Advice from Nontraditional Storytellers Part 2

November 28, 2024 0:20:06 48.24 MB Downloads: 0

Become a Faster Smarter Supporter by joining TFTS Premium.Make your audience a part of the story.Great storytellers don't just relay information — they create experiences. As magicians, TikTok influencers, and stand-up comedians, these masters of engagement know that true connection happens when you make your audience a part of the story.In part two of this special series on storytelling, host Matt Abrahams explores the art of audience connection with an extraordinary lineup. For magician Alex Moffat, it’s about immersive performance. “How can I get the audience to not [just] sit there watching? They've got to be able to feel it too,” he says. As TikTok's head of creator marketing, Kudzi Chikumbu says authenticity is everything. "Be your authentic self. Show yourself in a way that other people don't." And for standup comedian Orlando Leyba, it’s about leveraging presence and responsiveness to transform a performance into a genuine conversation.In this episode of Think Fast, Talk Smart, discover how these engagement experts create stories that don't just inform or entertain — they forge genuine connections with every audience member.Episode Reference Links:Alex MoffatKudzi ChikumbuOrlando Leyba Ep.168 How Story Can Change Everything in Your CareerEp.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged Connect:Premium Signup >>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:39) - Linear vs. Nonlinear Storytelling (05:30) - Tools for Engaging an Audience (08:55) - Key Ingredients of a Good Story (10:44) - Authenticity in Storytelling (11:53) - Description in Storytelling (12:20) - Positivity in Storytelling (15:53) - Engaging Through Presence (17:30) - Conclusion

170. Advice from Nontraditional Storytellers Part 1

November 26, 2024 0:15:16 36.65 MB Downloads: 0

Become a Faster Smarter Supporter by joining TFTS Premium.Wisdom from the witness stand to the newsstand.The best storytellers might not call themselves storytellers at all. But from litigating in the courtroom to crafting newspaper cartoons, these experts know how to weave narratives that resonate.In part one of this special two-part series, host Matt Abrahams explores the foundations of effective storytelling with tech litigator Neel Chatterjee and syndicated cartoonist Hilary Price. Chatterjee, drawing parallels to stand-up comedy, emphasizes the critical importance of those first few lines: "We have to figure out the two to three-line statement on 'this is a case about'..." Meanwhile, Price reveals the power of restraint in storytelling. "You want to simplify and amplify," she says. "I only want to put the elements that are important. Never spoon-feed your reader."In this episode of Think Fast, Talk Smart, nontraditional storytelling masters share their approach to structure, framing, and audience engagement, revealing insights that we can all use to transform our communication — whether in convincing a jury, crafting the perfect punchline, or sharing stories in everyday life.Episode Reference Links:Neel ChatterjeeHilary PriceEp.168 How Story Can Change Everything in Your CareerEp.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:01) - Structure in Storytelling (05:41) - The Premise and Promise (06:40) - Being Concise in Storytelling (10:36) - Visuals in Storytelling (13:39) - Conclusion

169. Don't Be a ZQ: Make Your Conversations Count

November 19, 2024 0:24:46 23.79 MB Downloads: 0

​​ What makes a great conversation?“Many of us dread small talk,” says Harvard Business School professor and author Alison Wood Brooks. Yet she believes these everyday exchanges are the gateway to deeper connection and opportunity. An expert in the science of conversation, Wood Brooks, teaches a popular course titled Talk and has spent years researching what makes a great conversation. "Big things often start with small talk," she notes. "It’s not about avoiding it; it’s about knowing how to use it to uncover something meaningful."In this LinkedIn Live episode of Think Fast, Talk Smart, Wood Brooks joins host Matt Abrahams to share a practical framework for mastering small talk and making it enjoyable, even for those who loathe it. Drawing from her "topic pyramid" approach, Wood Brooks breaks down how to elevate a conversation from mundane chitchat to something memorable. “Think of it as a treasure hunt,” she suggests. “Small talk is where you start looking for golden nuggets that can lead to deeper engagement.”Episode Reference Links:Alison Wood Brooks Alison's Book: TalkEp.73 Listen Up: Why It’s Better to Be Interested than Interesting Ep.89 Listen, Listen, Listen: How to Build Deep Connections Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - What Makes a Good Conversation? (04:24) - The Topic Pyramid (07:05) - Preparation for Small Talk (09:21) - Remembering Conversation Details (10:59) - Asking Too Many Questions (12:52) - Conversation Goals and Contexts (16:46) - Virtual vs In-Person Conversations (18:35) - The Importance of Listening (22:29) - Think Fast Talk Smart Premium (23:47) - Conclusion

Launching: Think Fast Talk Smart Premium

November 14, 2024 0:02:33 2.47 MB Downloads: 0

Introducing our new Premium membership, designed to enhance communication and career skills with expanded content and tools. Enjoy early access to live events, AMAs (Ask Matt Anything), EQuips—Essential Quick Insight Playlists—Extended Deep Thinks episodes, and the AI Chat Matt tool.The focus is on building a global community where members can connect, share insights, and receive feedback. A portion of membership fees will support charities dedicated to developing communication skills worldwide. Register before November 21st to receive a 25% discount and join the exclusive Founders Club.

168. How Story Can Change Everything in Your Career

November 12, 2024 0:25:09 24.17 MB Downloads: 0

Join TFTS Premium - Launching this weekMake your message memorable.“Immediately forgettable” — that’s how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, he explores how to capture and hold an audience’s attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.In this episode of Think Fast, Talk Smart, Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don’t build a building. Don’t buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It’s a crazy thing for businesses,” he says.Episode Reference Links:Matthew DicksMatthew’s Book: Storyworthy Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners EngagedEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:01) - Why Storytelling Matters in Business (03:37) - The Essence of a Good Story (05:38) - Become a Better Storyteller (07:18) - Using Suspense in Stories (09:24) - Suspense in Business Communication (11:26) - Structuring Stories Like Scenes (13:35) - Relating Stories to Life (16:02) - Homework for Life (18:42) - Storytelling Delivery (19:49) - The Final Three Questions (23:54) - Conclusion

167. Hollywood Lessons For Successful Communication

November 05, 2024 0:23:18 22.4 MB Downloads: 0

Be the first to hear about TFTS Premium -> Sign up for our emailBeyond the Big Screen.Every business meeting, product launch, or marketing communication has something in common with your favorite movie: they all succeed or fail based on their ability to make you feel something. Just ask Jeff Small, CEO of Amblin Partners."Good stories win," says Small, who leads one of the world's most renowned independent film and television companies alongside Steven Spielberg. As both a business leader and storytelling expert, Small knows that successful communication is built on person-to-person connection through the power of story. "Whatever walk of life you're in, you have to be able to tell a story to connect with people, to get across the message that you're trying to get across."In this episode of Think Fast, Talk Smart, Small joins host Matt Abrahams to share insights from his experience at the intersection of creativity and commerce, unpacking how effective storytelling can transform your communication, whether leading teams through industry disruption, resolving conflicts at work and at home, or creating films to inspire audiences for generations to come.Episode Reference Links:Jeff SmallEp.153 Listen Up, Leaders: A Record-Setting Coach’s Guide to CommunicationEp.35 Leading From The Hot Seat: How To Communicate Under PressureConnect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:22) - What Makes a Good Story? (03:15) - Bringing Emotion into Communication (03:51) - Storytelling Across Professions (05:55) - Crafting an Effective Story (07:41) - Uniqueness in Storytelling (08:44) - Balancing Creativity and Business (10:13) - Managing Conflict with Connection (12:02) - Screen Time and Family (13:42) - Navigating Industry Change (16:02) - The Final Three Questions (22:27) - Conclusion

167.

November 01, 2024 0:22:53 21.99 MB Downloads: 0

Good stories win in business and life.Every business meeting, product launch, or marketing communication has something in common with your favorite movie: they all succeed or fail based on their ability to make you feel something. Just ask Jeff Small, CEO of Amblin Partners."Good stories win," says Small, who leads one of the world's most renowned independent film and television companies alongside Steven Spielberg. As both a business leader and storytelling expert, Small knows that successful communication is built on person-to-person connection through the power of story. "Whatever walk of life you're in, you have to be able to tell a story to connect with people, to get across the message that you're trying to get across."In this episode of Think Fast, Talk Smart, Small joins host Matt Abrahams to share insights from his experience at the intersection of creativity and commerce, unpacking how effective storytelling can transform your communication, whether leading teams through industry disruption, resolving conflicts at work and at home, or creating films to inspire audiences for generations to come.Episode Reference Links:Jeff SmallEp.153 Listen Up, Leaders: A Record-Setting Coach’s Guide to CommunicationEp.35 Leading From The Hot Seat: How To Communicate Under PressureConnect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:13) - What Makes a Good Story? (02:06) - Bringing Emotion into Communication (02:42) - Storytelling Across Professions (04:46) - Crafting an Effective Story (06:32) - Uniqueness in Storytelling (07:35) - Balancing Creativity and Business (09:04) - Managing Conflict with Connection (10:53) - Screen Time and Family (12:33) - Navigating Industry Change (14:53) - The Final Three Questions (21:18) - Conclusion

166. Why Relying on Talent Alone Will Fail You

October 29, 2024 0:19:22 18.61 MB Downloads: 0

Why practice is the key to success.If there’s anyone who knows about performing under pressure, it’s former NFL quarterback Andrew Luck. Whether playing in front of thousands or presenting to ten, his key to success is practice."There's a romantic notion that you rise to the occasion," says Luck, a Stanford graduate and four-time Pro Bowl selection. "But I think you settle to the level of your training. We practiced those high-pressure situations all the time.” From calling critical game-winning plays to navigating communication off the field, our performance in high-stakes situations, Luck maintains, is determined by our level of preparation.In this episode of Think Fast, Talk Smart, Luck and host Matt Abrahams explore how deliberate practice can help us hone our performance across all domains of our lives.  From managing high-pressure situations to building psychological safety in homes and workplaces, Luck shares insights gained from both sides of the field — as a player and now as a coach.Episode Reference Links:Andrew LuckEp.153 Listen Up, Leaders: A Record-Setting Coach’s Guide to Communication Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:53) - Communication in High-Stress Situations (04:03) - Staying Calm Under Pressure (06:33) - Earning Leadership Through Respect (07:56) - Overcoming Conflict Aversion (09:03) - Decision to Retire from the NFL (11:10) - Returning to Education (12:48) - Life Lessons Through Coaching (15:09) - The Final Three Questions (18:17) - Conclusion

165. Building Your Personal Brand Makes a Promise: Are You Keeping It?

October 22, 2024 0:22:16 21.4 MB Downloads: 0

Create more meaningful communication by defining your audience. Before you even think about communicating a message, defining a brand, or developing a strategy, Seth Godin says you have to ask these questions: “Who’s it for? What’s it for? And what’s the change [you] seek to make?”As a best-selling author, entrepreneur, and marketing expert, Godin understands that effective communication rests on purpose and intent. “Branding is not logoing,” he says, but a “promise” that an individual or company makes about who they are and what others can expect of them. By intentionally defining who we are and who our audience is, Godin argues we can create more meaningful connections and drive real change.In this episode of Think Fast, Talk Smart, Godin and host Matt Abrahams explore how we can be more deliberate in our communication, using storytelling, clarity of messaging, and defining the impact we want to make on our audience and the world.Episode Reference Links:Seth GodinSeth’s Books: This Is Strategy / This Is MarketingEp.64 Best of: Techniques for Managing Your ReputationEp.118 Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionMatt Abrahams introduces guest Seth Godin, a best-selling author, entrepreneur, and marketing expert.(00:00:51) Defining Branding and MarketingThe importance of intentionality in how individuals and organizations present themselves.(00:02:32) The Role of Status in Podcast GrowthHow the perceived status associated with sharing content can drive organic growth.(00:04:41) Storytelling as a Powerful ToolWays effective stories can create emotional connections that resonate with audiences.(00:06:21) The Smallest Viable AudienceThe role of intentionality in personal branding and how it ties to empathy and promises.(00:07:54) Clarity in MessagingCrafting clear, consistent messaging that resonates with the target audience.(00:10:11) Strategy DefinedStrategy as a philosophy rather than a roadmap, detailing four essential components.(00:13:34) Developing Effective StrategiesWhere to begin when creating a strategy, emphasizing individual clarity and assertion.(00:16:10) The Final Three QuestionsSeth shares how philosophy influences him, a communicator he admires, and his recipe for successful communication.(00:20:17) Conclusion (00:00) - Introduction (01:35) - Defining Branding and Marketing (03:16) - The Role of Status in Podcast Growth (05:25) - Storytelling as a Powerful Tool (07:05) - The Smallest Viable Audience (08:38) - Clarity in Messaging (10:55) - Strategy Defined (14:18) - Developing Effective Strategies (16:54) - The Final Three Questions (21:01) - Conclusion

164. Best of: Using "Pre-suasion" to Influence Others

October 15, 2024 0:29:46 28.59 MB Downloads: 0

The inner workings of social influence and persuasion.Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.Episode Reference Links:Robert CialdiniRobert's books: Influence / Pre-SuasionEp.11 The Science of Influence: How to Persuade Others And Hold Their AttentionEp.142 Power and Persuasion: Live Insights from Stanford Experts Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionMatt Abrahams introduces Robert Cialdini, the Regents Professor Emeritus of Psychology and Marketing at Arizona State University(00:01:56) Persuasion and Pre-suasionDistinguishing persuasion and pre-suasion, with focus on attention and motivation.(00:05:17) Priming and Framing in Pre-suasionThe power of pre-suasion and its cognitive effects on decision-making.(00:07:58) Understanding ScarcityHow scarcity influences behavior and decision-making through fear of loss.(00:10:48) The Unity PrincipleThe unity principle and its role in building connection in persuasive efforts.(00:14:04) Social Proof and InfluenceResearch on social proof  and how others’ actions influence individual choices.(00:19:24) The Role of Language in PersuasionThe impact of subtle language shifts on collaboration and critique.(00:22:23) The Final Three QuestionsRobert shares communication advice, a communicator he admires, and his recipe for successful communication.(00:26:49) Conclusion (00:00) - Introduction (02:54) - Persuasion and Pre-suasion (06:15) - Priming and Framing in Pre-suasion (08:56) - Understanding Scarcity (11:46) - The Unity Principle (15:02) - Social Proof and Influence (20:22) - The Role of Language in Persuasion (23:21) - The Final Three Questions (27:47) - Conclusion

163. Is Your Audience Ignoring You? How Authenticity Creates Connection

October 08, 2024 0:20:20 19.54 MB Downloads: 0

How acceptance and authenticity can transform all of our interactions.What’s the key to experiencing deeper connection in our communication? According to Alan Alda, it starts with acceptance — of others and ourselves."Connecting, communicating, and clarity," Alda explains, "they're all based on hearing what the other person is really saying; letting the person be real; accepting them.” As an acclaimed actor, writer, director, and author of If I Understood You, Would I Have This Look on My Face?, Alda has spent much of his career exploring how acceptance enables us to be our authentic selves, leading to better communication and truer connection. “There’s nothing more engaging than the real you,” he says.Also the founder of the Alan Alda Center for Communicating Science at Stony Brook University, Alda strives to help scientists and health professionals communicate more effectively with the public. “Science can't do its work unless it gets funded. And it can't get funded if people don't understand what the scientists are trying to do,” he says.In this episode of Think Fast, Talk Smart, Alda and host Matt Abrahams discuss how acceptance and authenticity can transform all of our interactions, from complicated science conversations to everyday communication.Episode Reference Links:Alan AldaAlan’s Book: If I Understood You, Would I have This Look on My Face? Alan Alda Center for Communicating Science Ep.82 It’s Not About You: Why Effective Communicators Put Others First Ep.114 Communication Means Paying Attention: The Four Pillars of Active Listening Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionHost Matt Abrahams introduces guest Alan Alda, an actor and communication expert.(00:00:59) Motivation for CommunicationWhat led to Alan's passion for helping scientists communicate effectively.(00:02:59) Avoiding Communication PitfallsCommon communication mistakes and the importance of experiential learning.(00:05:15) The Role of Clarity and VividnessHow clear, vivid communication makes messages memorable.(00:06:22) Reflection in CommunicationReflecting on conversations to foster connection.(00:07:12) Connection in ConversationsThe role of early connection in communication.(00:08:27) Reframing Communication AnxietyReframing communication anxiety by focusing on connection.(00:10:07) Asking Meaningful QuestionsThe importance of genuine curiosity in asking good questions.(00:11:02) Matt’s Communication JourneyMatt recalls a childhood experience that inspired his passion for communication.(00:12:49) The Art of StorytellingHow vividness and structure create engaging stories.(00:15:16) The Final Three QuestionsAlan shares an area of communication he is working on, a communicator he admires, and his recipe for successful communication.(00:17:23) Conclusion (00:00) - Introduction (01:57) - Motivation for Communication (03:57) - Avoiding Communication Pitfalls (06:13) - The Role of Clarity and Vividness (07:20) - Reflection in Communication (08:10) - Connection in Conversations (09:25) - Reframing Communication Anxiety (11:05) - Asking Meaningful Questions (12:00) - Matt’s Communication Journey (13:47) - The Art of Storytelling (16:14) - The Final Three Questions (18:21) - Conclusion