Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.
127. Four Principles of Powerful, Focused Communication, Pt. 1
Matt takes live questions from his worldwide audience and shares a lesson around concision, relevance, accessibly, and precision in messaging. In this "masterclass," he emphasizes the communicator's role as a translator who simplifies complex information for diverse audiences.
Key takeaways include the careful use of analogies, considering cultural backgrounds and audience understanding, and providing techniques for chunking information into understandable segments. Additionally, the episode delves into the significance of structuring communication to achieve specific goals, highlighting Matt’s structure 'What? So What? Now What?. This episode is packed with practical advice and strategies for anyone looking to enhance their communication skills, whether in professional or personal contexts.
Be sure to tune in to Part 2, the “Ask Me Anything” portion of this recorded event.
Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business.
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Chapters:
(00:00:00) Introduction and Global Participation
Jenny & Matt introduce the live episode.
(00:01:09) Challenges of Communication
Matt emphasizes the challenges in maintaining focus and clarity in a world filled with distractions and uses the iPod messaging as an example of focused communication.
(00:02:46) Concision
Matt shares insights, examples, and practical techniques on using minimal words for maximum impact.
(00:06:47) Relevance
The importance of thinking about who our audience is, their needs, and how to use emotion, engagement, time-travelling phrases, and curiosity.
(00:10:36) Accessibility
How do we make our content understandable to our audience? Matt explains that communicators are translators, and suggests techniques such as language, analogies, chunking, and providing diagrams
(00:15:50) Precision
Making sure we have a clear goal for our communication and the three components of a clear goal: information, emotion, and action.
(00:17:20) The importance of Structure for Precision
Exploring various structures for targeted communication, including insights from the Dummies book series, Matt’s favorite communication structure: 'What? So What? Now What?', and thinking about how we start and finish.
(00:21:38) Closing
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