Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.
288. Turn Your Audience into Co-Creators: Lessons from the Tiger Sisters
The Tiger Sisters share the keys to collaborative communication.
Good marketing communication doesn’t just go one way. As the Tiger Sisters know, building a brand is about bringing your audience into the conversation.
Cherie and Jean Luo are sisters, tech and finance experts, and co-hosts of the Tiger Sisters Podcast, a show about money, power, and love. Their approach to content creation mirrors how they think about communication: know your audience, stay curious, and embrace feedback. “We often think about our community as the co-producers of our episodes,” Cherie says. “Each episode we put out is like a mini product. Once we put it out, we can get feedback on whether or not people are resonating.”
In this episode of Think Fast, Talk Smart, the Tiger Sisters join host Matt Abrahams, sharing how they’ve built a thriving brand through collaboration — with each other and with their audience. From simplifying complex topics to crafting messages that resonate, the Luo’s insights show why the best communication is about healthy back and forth.
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Chapters:
- (00:00) - Introduction
- (02:34) - The Tiger Sisters Mission
- (04:10) - Going Viral on TikTok
- (06:00) - Explaining Complex Topics
- (07:56) - Learning from the Audience
- (10:05) - Working as Sisters & Co-Founders
- (13:05) - Reinventing Careers
- (14:31) - Family Expectations
- (16:20) - Personal Branding
- (18:57) - Teaching Through Storytelling
- (21:02) - The Final Three Questions
- (26:23) - Conclusion
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