Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
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Simple Mills: Katlin Smith
In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.org
How I Built Resilience: Michael Horvath and Mark Gainey of Strava
Strava is a social fitness platform with more than 76 million users in nearly every country worldwide. Co-founders Michael Horvath and Mark Gainey spoke with Guy about the recent surge in users joining their virtual fitness community. They share how they've focused on creating new content and features to meet peoples' increased need for connection in a socially distanced world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Atlassian: Mike Cannon-Brookes and Scott Farquhar
In 2001, Mike Cannon-Brookes sent an email to his college classmates in Sydney, asking if anyone was interested in helping him launch a tech startup after graduation. Back then, entrepreneurship wasn't a popular career path in Australia; and Mike's only taker was Scott Farquhar, a fellow student who shared Mike's passion for computers and his frustration for the corporate grind. Together they launched Atlassian, a two-man tech support service that they managed from their bedrooms at all hours of the night. Unable to make money, Scott and Mike decided to pivot and sell some of the software they'd developed for themselves. Out of that grew Jira, a project-management tool that's used in all sorts of endeavors, from pizza delivery to the exploration of Mars. Today, Atlassian is valued at over $50 billion and Scott and Mike are Australia's first startup-to-IPO tech billionaires. HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.org
How I Built Resilience: M. Night Shyamalan
M. Night Shyamalan spoke with Guy as part of NPR's Storytelling Lounge at this year's Sundance Film Festival. Night is known for writing, producing and directing blockbuster films like The Sixth Sense, Unbreakable and Split. Despite his many successes, Night shares that he still faces self-doubt, fearing every new project may be his last. He spoke with Guy about the production of his new film Old and the new season of his Apple TV Plus show Servant, both of which were filmed during the pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and industry leaders about how they're navigating turbulent times.
Norma Kamali: Norma Kamali
When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, she was glad to accept it—along with the perk of dirt-cheap flights from New York to London. On those weekend trips abroad, she discovered fashion that was exuberant and eye-catching, so she started loading her suitcase with clothing to sell in the U.S. By the 1970s, she was designing her own pieces out of a shop in New York; soon she was selling them to celebrities like Cher and Bette Midler. Today, after more than 50 years in the fashion industry, Norma Kamali is known for iconic designs like the sleeping bag coat, and the bold red bathing popularized by Farah Fawcett. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch
Fourth generation cattle rancher Loren Poncia and his wife Lisa transformed Stemple Creek Ranch into one of the few carbon neutral livestock ranches in the United States, and have since made their ranch carbon positive, sequestering more carbon than they emit. Lisa and Loren spoke with Guy about how consumers are helping drive the sustainable farming movement, and how they doubled down on online retail after many restaurants shut down. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Seventh Generation: Alan Newman and Jeffrey Hollender
With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, just a few years after it began as a scrappy mail-order catalog, its two founders had a bitter falling out. Alan Newman and Jeffrey Hollender have barely spoken since that time, but they generously agreed to come on the show to talk to Guy about the business they were both passionate about, and the delicate nature of partnership.Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
How I Built Resilience: Elisa Villanueva Beard of Teach For America
After starting her career at Teach For America in 1998, Elisa Villanueva Beard has served as the CEO of the non-profit for the last five and a half years. Elisa spoke with Guy about how the organization has supported its teachers who are working in nearly 2,300 schools across the country, and how educators are finding creative solutions to engage with students during this challenging school year. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
Jazzercise: Judi Sheppard Missett
Judi Sheppard Missett wandered into her first dance class when she was 2, and hasn't stopped dancing since. In the late 1960s, she was teaching jazz dance in Chicago and her students—mostly young moms—complained she was acting too much like a Broadway taskmaster, when all they wanted was get in shape and have a good time. Seeing an opportunity, Judi created Jazzercise: a hybrid of aerobics and dance that ushered in a new culture of spandexed, synchronized movement and became one of the first workout programs for women with mass appeal. With the help of video technology and franchising, Jazzercise eventually spread around the world, growing into the $100 million business it is today. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
Patreon: Jack Conte and Sam Yam
As part of the band Pomplamoose, musician Jack Conte had a sizeable fan base in the late 2000s and was making thousands of dollars a month from iTunes sales. But when streaming services like Spotify took over the music scene, Jack's income dwindled. So he called up his college roommate Sam Yam, who had spent his post-college years launching startup after startup. Together, Sam and Jack created Patreon, a platform where artists' most passionate fans can sponsor them for just a few dollars a month. Following a Covid-era surge in new members, Patreon is now valued at over a billion dollars and supports over 200,000 musicians, artists, and content creators. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
Chipotle: Steve Ells (2017)
In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the following year. Bringing his culinary training to taqueria-style service, Steve Ells helped transform the way we eat fast food. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
ActOne Group: Janice Bryant Howroyd (2018)
In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her pocket, Janice rented an office in Beverly Hills and created the staffing company ACT-1. Today, ActOne Group is an international workforce management company, making Janice Bryant Howroyd the first African-American woman to own a billion-dollar business.Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
How I Built Resilience: Morra Aarons-Mele of Women Online
Morra Aarons-Mele is the founder of Women Online and hosts The Anxious Achiever podcast. Morra shares how her agency pivoted during the pandemic after losing 30% of its business overnight, and how anxious entrepreneurs like herself can lead effectively in a world full of stress and uncertainty. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:https://smarturl.it/HowIBuiltThis
Author and Podcaster: Tim Ferriss
By the time he turned 30, Tim Ferriss had figured out how to succeed at things that many people fail at—from growing a business to dancing the tango to marketing a best-selling book. He approached these and numerous other challenges by breaking them down into manageable chunks, carefully documenting his own progress, and taking copious notes. That formula is now wrapped into a hugely successful personal brand that blends optimism with discipline and includes five books and a popular podcast.Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
How I Built Resilience: Daniela Corrente of Reel
Reel is a digital savings platform that helps people people make big purchases without racking up credit card debt. CEO and co-founder Daniela Corrente says the company has added new savings plans during the pandemic in response to consumers looking for new ways to buy and save. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. Order the How I Built This book at:https://smarturl.it/HowIBuiltThis