Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/
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Method's Adam Lowry And Eric Ryan At The HIBT Summit
This episode from the How I Built This Summit features Adam Lowry and Eric Ryan, co-founders of Method cleaning products. Adam and Eric joined Guy Raz live on stage at the Summit in San Francisco, to talk the highs and lows of their business partnership. Every Thursday until mid-December, we'll be releasing more episodes from the Summit – so keep checking your podcast feed.
Whole Foods Market: John Mackey
In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revolution that helped change the way Americans shop. PLUS in our postscript "How You Built That," we check back in with Steve Humble, whose company Creative Home Engineering makes hidden secret passageways in people's homes ... just like in the movies. (Original broadcast date: May 15, 2017.)
Rent The Runway's Jenn Hyman At The HIBT Summit
Our first episode from the How I Built This Summit features Jenn Hyman, co-founder of Rent The Runway, a designer clothing rental service that pulls in $100 million a year. When Jenn sat down with Guy Raz for a live interview at the Summit in San Francisco, she shared her long term strategy for launching the company in phases, plus her advice for aspiring entrepreneurs. Every Thursday until mid-December, we'll be releasing episodes from the Summit – so keep checking your podcast feed.
DoorDash: Tony Xu
In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve: food delivery. For most restaurants, it was too costly and inefficient, leaving most of the market to pizza and Chinese. Tony and his partners believed they could use technology to connect customers to drivers, who would deliver meals in every imaginable cuisine. That idea grew into DoorDash, a company that's now delivered over 100 million orders from over 200,000 restaurants across the country. PLUS in our postscript "How You Built That," we hear from the winner of our 2018 HIBT Summit Pitch Competition: Ashlin Cook. She combined her love for dogs with an entrepreneurial itch to create Winnie Lou: a Colorado business that sells healthy dog treats in independent pet stores and from a food truck.
Barre3: Sadie Lincoln
Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spread into Zesty Z: The Za'atar Company. (Original broadcast date: September 11, 2017.)
Betterment: Jon Stein
When Jon Stein realized he couldn't stand the sight of blood, he gave up the idea of becoming a doctor. Instead, he went into finance, but soon grew restless with "helping banks make more money." So he decided to build a business where he could help everyday investors make more money: an online service that would use a combination of algorithms and human advisers. Jon launched Betterment at a precarious time — shortly after the financial crash of 2008. But today, the company has roughly 13 billion dollars under management. PLUS in our postscript "How You Built That," how Gerry Stellenberg combined his knack for technology and his love for pinball to create the P3: a pinball machine that allows a real-life ball to interact with virtual objects.
Tempur-Pedic: Bobby Trussell
At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. PLUS in our postscript "How You Built That," how Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a home for mosquito-eating bats.
Rent The Runway: Jenn Hyman
Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has a reported annual revenue of $100 million. PLUS in our postscript "How You Built That," we check back with Monica Mizrachi and her son Solomon who built EzPacking, a business that sells sets of clear squishy plastic packing cubes. (Original broadcast date: August 7, 2017.)
method: Adam Lowry & Eric Ryan
In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.
Cisco Systems & Urban Decay: Sandy Lerner
In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That," how Justin Li created a solution for staying cool and hydrated in the heat with IcePlate.
Power Rangers: Haim Saban
As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. PLUS in our postscript "How You Built That," we check back with Chris Waters who created Constructed Adventures, elaborate scavenger hunts for all occasions. (Original broadcast date: March 27, 2017.)
Bobbi Brown Cosmetics: Bobbi Brown
Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw.
Live Episode! New Belgium Brewing Company: Kim Jordan
In 1991 newlyweds Kim Jordan and Jeff Lebesch took out a second mortgage on their home in Fort Collins, Colorado to start a craft brewery in their basement. Jeff had been inspired by the fruit and spice-infused beers he had tasted on a bike trip to Belgium, so they named their company New Belgium, and launched a beer with the whimsical name, Fat Tire. Today, New Belgium Brewing Company is one of the largest craft brewers in the U.S., and Kim Jordan remains one of the few women founders in a male-dominated industry. Recorded live in Boulder, Colorado.
WeWork: Miguel McKelvey
In 2007, architect Miguel McKelvey convinced his friend Adam Neumann to share an office space in Brooklyn. That was the beginning of WeWork: a shared workspace for startups and freelancers looking for an inspiring environment to do their work. Today, WeWork has created a "community of creators" valued at nearly $16 billion. PLUS in our postscript "How You Built That," we check back with Kristel Gordon who invented a solution for easily stuffing a duvet back into its cover – it's called Duvaid. (Original broadcast date: June 19, 2017.)
TRX: Randy Hetrick
In 1997, Navy SEAL Randy Hetrick was deployed in Southeast Asia, where he was stationed in a remote warehouse for weeks with no way to exercise. So he grabbed an old jujitsu belt, threw it over a door, and started doing pull-ups. Today, TRX exercise straps dangle from the ceiling in gyms across the country and are standard workout gear for professional athletes. PLUS in our postscript "How You Built That," we check back with a husband-and-wife team who experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups. (Original broadcast date: June 26, 2017).