A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing company. At 26 the company was generating $600m a year in revenue. At 27 I resigned as CEO, and launched 'The Diary Of A CEO' podcast with the simple mission of un-filtering success and giving you the knowledge you need to create the life you want. Thank you for listening. IG: https://www.instagram.com/steven TW: https://twitter.com/StevenBartlett LI: https://www.linkedin.com/in/stevenbartlett-123
E173: Pret & Itsu Founder: How I Built TWO Billion Dollar Brands At The Same Time!: Julian Metcalfe
Julian Metcalfe is the founder of Pret A Manger and Itsu, and since he’s been a young man has been on a mission to change the way we think about eating out and how we eat. His companies are together worth over $3 billion.
But he’s also been on a mission to prove something to himself after the suicide of his mother and a life threatening car crash when he was still young uprooted his life as he knew it. Like all founders, he chose the long road back to being secure in himself
Julian spews with original thoughts on how to really take a company from zero to $1 billion+, from hiring and firing to knowing when to take the leap to expand your brand. Business is a game of thousands of little decisions, a few really big ones, and a hawks eye for knowing when to pounce. Few people we’ve encountered on the podcast had such a good gut instinct as Julian, nor were so good at articulating exactly how they did it.
Topics:
- Early years
- The affect your parents had on you
- The importance of transparency
- Affection & self esteem
- Was money driving you?
- what was the "specialness" that made Pret successful
- How I run my businesses
- Selling Pret
- Starting ITSU
- The hardest day of your career
- Finding out you had a daughter
- What are you scared of?
- Your happiness recipe
- The last guest question
Itsu:
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Vodafone Business - https://www.vodafone.co.uk/business/sme-business?cid=psoc-ent/vhub/doaceo/aws/3.22/ntst
Craftd - https://g2ul0.app.link/gZ8in6Dsvsb