A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing company. At 26 the company was generating $600m a year in revenue. At 27 I resigned as CEO, and launched 'The Diary Of A CEO' podcast with the simple mission of un-filtering success and giving you the knowledge you need to create the life you want. Thank you for listening. IG: https://www.instagram.com/steven TW: https://twitter.com/StevenBartlett LI: https://www.linkedin.com/in/stevenbartlett-123
The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
September 01, 2023
00:08:52
12.85 MB
Downloads: 0
In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending.
Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb
Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos
Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor