A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing company. At 26 the company was generating $600m a year in revenue. At 27 I resigned as CEO, and launched 'The Diary Of A CEO' podcast with the simple mission of un-filtering success and giving you the knowledge you need to create the life you want. Thank you for listening. IG: https://www.instagram.com/steven TW: https://twitter.com/StevenBartlett LI: https://www.linkedin.com/in/stevenbartlett-123
E165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
Rory doesn’t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them.
Rory always seeks out the outlier and the unexplainable phenomena. He’s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren’t making smart decisions, and how you can deploy those triggers when you’re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we’ve had with an author for a while.
Topics:
- The concept of how we value things
- Recursive Trends
- The brain's marketing function: Signalling
- technology making location irrelevant
- making something bad to give it value
- Scarcity of product
- personalisation
- how to deliver a product to the world
- Why business are focusing on the wrong thing
- Personal branding
- Why do you think you successful
- The last guest question
Rory:
https://twitter.com/rorysutherland?s=20&t=4azefUUEPFOUa986gpwmeg
Rory’s book:
https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529
Watch the episodes on Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos
Follow us on Telegram: https://t.me/diaryofaceo
Sponsors:
Huel - https://my.huel.com/Steven
Crafted - https://bit.ly/3JKOPFx
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