A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing company. At 26 the company was generating $600m a year in revenue. At 27 I resigned as CEO, and launched 'The Diary Of A CEO' podcast with the simple mission of un-filtering success and giving you the knowledge you need to create the life you want. Thank you for listening. IG: https://www.instagram.com/steven TW: https://twitter.com/StevenBartlett LI: https://www.linkedin.com/in/stevenbartlett-123
George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.
George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.
In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation.
- (02:04) What is the mission you're on?
- (02:14) What made you obsessed with winning?
- (02:14) What influence did your father have on you?
- (04:01) What was your brother Mike like?
- (04:28) What did your parents do for a living?
- (04:52) Did you always grow up wanting to be in fashion?
- (05:36) The influence your older brother had on you
- (06:33) When was the idea of Represent born?
- (09:02) Where did that chip on your shoulder come from?
- (09:35) What was his shedding phase like?
- (11:31) Starting Represent in 2012
- (14:01) Why don't people start?
- (16:28) How do you feel now about the old products you used to make in the shed?
- (17:13) What do you say to people who want to start their business?
- (17:59) Trying to scale the business
- (19:12) Hiring people
- (25:15) How do people get the answers they need to take them to the next level?
- (26:08) What made you step out of the CEO position and hire a CEO?
- (28:29) A phase where you didn't like yourself
- (30:17) How did you know you wanted to change?
- (33:20) Creating those next steps for the business?
- (39:53) Creating a solid company culture
- (40:48) Self-awareness
- (42:06) Staying in touch with the business side of things as a creative
- (45:47) The letter that nearly ended Represent
- (50:02) Company lawsuit
- (53:03) What his experience of it was at that time
- (55:19) What makes Represent special?
- (57:33) What is it about Represent that we don't see?
- (00:59:32) People stealing Represent's designs
- (01:02:02) How do you view money now?
- (01:03:47) What it's been like trying to create a life outside of the business
- (01:05:03) The brand being linked to your self-esteem and identity
- (01:08:58) How important is it that you surround yourself with the right people?
- (01:10:25) Romantic Relationships?
- (01:15:04) Opinions on work-life balance?
- (01:19:51) Advice on how to run a clothing line
- (01:23:37) How to get the motivation to go do the thing
- (01:24:38) What have you learned from hiring?
- (01:26:07) What if Michael decided he wanted to stop?
- (01:29:29) What is next for George?
- (01:31:01) What is the next goal?
- (01:32:21) What are you good at?
- (01:35:30) The next guest's question
You can purchase all Represent products, here: https://bit.ly/3PyaKoX
Follow George:
Twitter - https://bit.ly/4cosMDP
Instagram - https://bit.ly/3xh1crW
Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb
My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook
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