A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
The Quest for an Identity
Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team.
00:27 An Identity Helps You Move Fast and Keep Momentum
03:30 Black Friday - Lack of Clear Identities
06:22 Smooth Jazz
06:53 Categories
09:11 Jolie
12:12 First Principles
12:42 Arkansas Basketball’s “40 Minutes of Hell” Identity
15:50 Career Coach Identity
17:40 Stay Disciplined
19:42 Changing Too Quck vs. Staying Too Long
20:34 Throw with Conviction
21:11 Tacklebox