A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
How I'd Start a Startup in 2025
Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.
We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while.
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- How to Engineer Luck
- A Weekly Prioritization and Audit Framework for Entrepreneurs
Timestamps
00:30 Intro - A Listener Email
02:59 A Note on Idiots
06:33 Part 1: Actually Make Time For A Startup
08:23 The Life Audit Exercise
11:33 The Budget Audit Exercise
12:23 Smooth Jazz
12:54 Part 2: Plan for Luck
16:38 Part 3: Focus on One Person
20:16 Part 4: A System
24:30 The End: Enthusiasm