A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with.
- Tacklebox - start your company before you quit your job
- How to Find Your Wedge
- How to Use Landing Page Tests
00:30 Differentiator Intro
01:45 Rabbi Joke
05:15 Smooth Jazz
05:45 How to Find Your Differentiator
06:46 Path 1: Letting a Customer Tell You
11:41 Path 2: Four Questions to Pick Your Differentiator
19:32 How to Test Differentiators
21:00 The Reality of Differentiators (Downer)
22:16 The End - Taking Yourself Seriously